Google Sales Channel vs Popsixle
Is Google Sales Channel or Popsixle a better data solution for Shopify brands?
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking. Popsixle is used by 500 Shopify sites.
Google Sales Channel vs Popsixle comparison
| Feature | Google Sales Channel | Popsixle | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Public statement of privacy compliance | ✔️ | | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Server-side tracking | | ✔️ | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Google Sales Channel offers a seamless integration with Shopify, providing automatic data connection to Google Analytics and Ads, which simplifies tracking without coding. Its 30-day free trial and privacy compliance statement enhance trust. However, it primarily focuses on Shopify users.
Popsixle excels in server-side tracking and identity resolution, allowing for enhanced audience targeting across multiple platforms, not just Shopify. This feature can significantly improve customer insights and conversion tracking.
Littledata combines features from both, offering server-side tracking and identity resolution while ensuring privacy compliance. It also provides automatic checkout tracking and a no-code setup, making it user-friendly.
In summary, Google Sales Channel is ideal for Shopify-centric businesses seeking easy integration, while Popsixle and Littledata offer broader capabilities for audience targeting and data accuracy across various platforms. Littledata stands out with its comprehensive features and ease of use.
Cost comparison
Google Sales Channel vs Popsixle's monthly subscription cost
| Store size | Google Sales Channel | Popsixle | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $95 | $39 |
| 500 orders / month | $0 | $95 | $149 |
| 5,000 orders / month | $0 | $250 | $349 |
| 20,000 orders / month | $0 | $795 | $799 |
For an online store with 50 orders per month, Popsixle is 144% more expensive than Littledata. At 500 orders, Popsixle is 100% cheaper than Littledata. For 5000 orders, Popsixle is 28% cheaper than Littledata. At 20000 orders, Popsixle is 0.5% cheaper than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Popsixle's pricing varies significantly, being more expensive at lower volumes and competitive at higher volumes compared to Littledata.
Supported data destinations
| Destination | Google Sales Channel | Popsixle | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Google Sales Channel primarily focuses on integrating Shopify with Google Analytics and Google Ads, allowing for streamlined tracking of e-commerce performance and ad effectiveness. Popsixle emphasizes Meta Ads, providing insights specifically for Facebook and Instagram advertising campaigns. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking across multiple platforms. This diversity allows for more detailed customer insights and marketing optimization across various channels, making Littledata a more versatile option for multi-channel e-commerce strategies.
