Google Sales Channel vs Popsixle
Is Google Sales Channel or Popsixle a better data solution for Shopify brands?
What is Google Sales Channel(formerly Shopify Trekkie)?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify.
What is Popsixle?
Popsixle fixes the data you're sending to Facebook and Instagram so it knows who your best customers are. Scale your revenue with better audiences and conversion tracking.
Google Sales Channel vs Popsixle comparison
| Feature | Google Sales Channel | Popsixle | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ |  | ✔️ |
| Fully automatic, no code setup | ✔️ | | ✔️ |
| Server-side tracking | | ✔️ | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Founder owned and led | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Automatic tracking of checkout steps | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Google Sales Channel offers a seamless integration with Shopify for customer data transfer to marketing platforms, featuring a no-code setup and a 30-day free trial. However, it is limited to Shopify. Popsixle provides server-side tracking and identity resolution, enhancing audience targeting across multiple platforms, but may require more technical setup.
Littledata stands out with its combination of server-side tracking, automatic checkout step tracking, and identity resolution, all while being founder-owned and offering a no-code setup. This makes it a more comprehensive solution for data accuracy and audience enhancement compared to both Google Sales Channel and Popsixle.
Reviews comparison
Google Sales Channel vs Popsixle's customer reviews
| Google Sales Channel | Popsixle | Littledata | |
|---|---|---|---|
| Example product review | "I have an online store that sells home decor products, but Google says that I sell products with adult content. It says I have policy issues and missing shipping information, but it's not specific or provides any further information, so it's impossible to fix without knowing what's wrong. What a nightmare!" | "I was having issues with Facebook claiming purchases from our existing customers...Popsixle comes in to show how many actual new customers were purchasing on our website and then feed that info back to Facebook." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Google support is robotic... they keep pointing us to articles after articles to read. This has become such a big headache." | "Popsixle's support is non-existent... I reached out multiple times with no response." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
Cost comparison
Google Sales Channel vs Popsixle's monthly subscription cost
| Store size | Google Sales Channel | Popsixle | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $95 | $39 |
| 500 orders / month | $0 | $95 | $149 |
| 5,000 orders / month | $0 | $250 | $349 |
| 20,000 orders / month | $0 | $795 | $799 |
For an online store with 50 orders per month, Popsixle is 144% more expensive than Littledata. At 500 orders, Popsixle is 100% cheaper than Littledata. For 5000 orders, Popsixle is 28% cheaper than Littledata. At 20000 orders, Popsixle is 0.5% cheaper than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Popsixle's pricing varies significantly, being more expensive at lower volumes and competitive at higher volumes compared to Littledata.
Supported data destinations
| Destination | Google Sales Channel | Popsixle | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Meta Ads | | ✔️ | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Klaviyo | | | ✔️ |
| Segment | | | ✔️ |
| Attentive | | | ✔️ |
Google Sales Channel primarily focuses on integrating Shopify with Google Analytics and Google Ads, allowing for streamlined tracking of e-commerce performance and ad effectiveness. Popsixle emphasizes Meta Ads, providing insights specifically for Facebook and Instagram advertising campaigns. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, enabling comprehensive tracking across multiple platforms. This diversity allows for more detailed customer insights and marketing optimization across various channels, making Littledata a more versatile option for multi-channel e-commerce strategies.
