Google Sales Channel offers a seamless integration with Shopify, providing built-in connectors for Analytics and Ads, which simplifies data tracking without requiring code. Its features include a 30-day free trial and a public statement of privacy compliance, making it user-friendly for Shopify Plus brands.

In contrast, Fueled focuses on server-side tracking and identity resolution, allowing data collection across multiple platforms beyond Shopify. It also offers a no-code setup specifically for Shopify Hydrogen, enhancing flexibility for diverse eCommerce environments.

Littledata combines features from both, including server-side tracking and identity resolution, while also ensuring privacy compliance and automatic tracking of checkout extensibility. It provides a fully automatic, no-code setup and a 30-day free trial, appealing to brands looking for comprehensive data solutions.

Overall, Google Sales Channel is ideal for Shopify-centric businesses, while Fueled and Littledata offer broader capabilities across various platforms.

For an online store with 50 orders, Fueled is 100% more expensive than Littledata. At 500 orders, Fueled is 0% (free) while Littledata is 100% more expensive. At 5000 orders, Fueled is 152% more expensive than Littledata. For 20000 orders, Fueled is 150% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Fueled's costs significantly increase with order volume compared to Littledata, which has a more moderate pricing structure.

Google Sales Channel primarily focuses on integrating Shopify with Google Analytics and Google Ads for tracking e-commerce performance and ad effectiveness. Fueled offers a broader range of data destinations, including Segment and Meta Ads, allowing for more versatile data management and audience targeting. Littledata expands on this by integrating with multiple platforms like TikTok, Pinterest, Klaviyo, and Attentive, in addition to Google Analytics and Google Ads, providing a comprehensive view of customer interactions across various channels. This diversity enables more tailored marketing strategies and deeper insights into customer behavior.

Littledata's purchase and checkout tracking offers superior accuracy and detail compared to Google Sales Channel and Fueled. Its server-side tracking ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and refunds, which are not covered by Google Sales Channel. Littledata also allows for filtering by sales channel and includes recurring orders, enhancing data granularity. Additionally, its checkout tracking captures all steps server-side, ensuring comprehensive data collection, unlike Google Sales Channel's reliance on the thank you page. Compared to Fueled, Littledata provides more extensive tracking beyond just checkout initiation, offering a complete view of user interactions and improved attribution through user-provided data and custom mapping.