Google Sales Channel offers a built-in, no-code setup for Shopify, integrating seamlessly with Analytics and Ads, but is limited to Shopify. Fueled provides server-side tracking and works with multiple platforms, capturing data across various channels, but lacks the automatic features of Google Sales Channel. Littledata excels with its comprehensive features, including identity resolution, automatic tracking of checkout steps, and a no-code setup, making it more versatile and effective for eCommerce data collection across multiple platforms.

For an online store with 50 orders, Fueled is 100% more expensive than Littledata. At 500 orders, Fueled is 0% (free) while Littledata is 100% more expensive. At 5000 orders, Fueled is 152% more expensive than Littledata. For 20000 orders, Fueled is 150% more expensive than Littledata. Overall, Google Sales Channel remains free across all order volumes, while Fueled's costs significantly increase with order volume compared to Littledata, which has a more moderate pricing structure.

Google Sales Channel primarily focuses on integrating Shopify with Google Analytics and Google Ads for tracking e-commerce performance and ad effectiveness. Fueled offers a broader range of data destinations, including Segment and Meta Ads, allowing for more versatile data management and audience targeting. Littledata expands on this by integrating with multiple platforms like TikTok, Pinterest, Klaviyo, and Attentive, in addition to Google Analytics and Google Ads, providing a comprehensive view of customer interactions across various channels. This diversity enables more tailored marketing strategies and deeper insights into customer behavior.

Littledata's purchase and checkout tracking offers superior accuracy and detail compared to Google Sales Channel and Fueled. Its server-side tracking ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and refunds, which are not covered by Google Sales Channel. Littledata also allows for filtering by sales channel and includes recurring orders, enhancing data granularity. Additionally, its checkout tracking captures all steps server-side, ensuring comprehensive data collection, unlike Google Sales Channel's reliance on the thank you page. Compared to Fueled, Littledata provides more extensive tracking beyond just checkout initiation, offering a complete view of user interactions and improved attribution through user-provided data and custom mapping.