Google Sales Channel vs Black Crow AI
Is Google Sales Channel or Black Crow AI a better data solution for Shopify brands?
What is Google Sales Channel?
Shopify has a built in free connector for Analytics and Ads as part of the Google & YouTube Sales Channel. This was built in 2023 and is maintained by Shopify. Google Sales Channel - formerly known as Shopify Trekkie - is used by 2.80M Shopify sites according to BuiltWith.
What is Black Crow AI?
BlackCrow's machine learning is designed to understand your most valuable customers and help you acquire more of them. Black Crow AI is used by 1000 Shopify sites according to BuiltWith.
Google Sales Channel vs Black Crow AI comparison
| Feature | Google Sales Channel | Black Crow AI | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| 30 day free trial | ✔️ | ✔️ | ✔️ |
| Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ |  | ✔️ |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Server-side tracking | | ✔️ | ✔️ |
| Works with platforms other than Shopify | | ✔️ | |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Google Sales Channel offers a seamless integration with Shopify, providing a built-in connector for Analytics and Ads, which simplifies data tracking without requiring coding skills. Its features focus on ease of use and direct integration with Google services, making it ideal for Shopify users.
In contrast, Black Crow AI emphasizes advanced machine learning for identity resolution, enhancing audience targeting across various platforms, not just Shopify. This makes it suitable for brands looking for deeper insights into customer behavior.
Littledata also provides identity resolution and server-side tracking, similar to Black Crow AI, but adds automatic tracking of checkout extensibility, which can enhance eCommerce analytics.
Overall, Google Sales Channel is best for Shopify-centric businesses seeking straightforward integration, while Black Crow AI and Littledata cater to brands needing more sophisticated data analysis and cross-platform capabilities.
Cost comparison
Google Sales Channel vs Black Crow AI's monthly subscription cost
| Store size | Google Sales Channel | Black Crow AI | Littledata |
|---|---|---|---|
| 50 orders / month | $0 | $500 | $39 |
| 500 orders / month | $0 | $500 | $149 |
| 5,000 orders / month | $0 | $1500 | $349 |
| 20,000 orders / month | $0 | $5000 | $799 |
For an online store with 50 orders, Black Crow AI is 1,200% more expensive than Littledata. At 500 orders, Black Crow AI is 0% (free) while Littledata costs 100%. With 5,000 orders, Black Crow AI is 329% more expensive than Littledata. At 20,000 orders, Black Crow AI is 526% more expensive than Littledata. Throughout all order volumes, Google Sales Channel remains free, highlighting significant price disparities, especially with Black Crow AI's increasing costs relative to Littledata.
Supported data destinations
| Destination | Google Sales Channel | Black Crow AI | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | | ✔️ |
| Google Ads | ✔️ | | ✔️ |
| Klaviyo | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Segment | | | ✔️ |
Google Sales Channel focuses on integrating with Google Analytics and Google Ads to track user behavior and optimize ad performance. Black Crow AI targets personalized marketing through Klaviyo and Attentive, emphasizing customer engagement and retention. Littledata offers a broader range of data destinations, including Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads, Segment, and Attentive, allowing for comprehensive tracking across multiple platforms. This enables deeper insights into customer journeys and marketing effectiveness, facilitating more informed decision-making for ecommerce strategies.
