Northbeam vs Wunderkind
Is Northbeam or Wunderkind a better data solution for Shopify brands?
What is Northbeam?
Northbeam is the marketing intelligence platform for profitable growth, including multi-touch attribution and media mix modeling, both powered by industry-leading machine learning. Northbeam is used by 1,900 Shopify sites according to BuiltWith.
What is Wunderkind?
Wunderkind is a global performance marketing solution powered by AI, data, and identity that helps brands acquire and retain customers via owned channels at unprecedented scale. Wunderkind - formerly known as Bounce X - is used by 1000 Shopify sites according to BuiltWith.
You could use both Wunderkind for accurate data, and Northbeam for reporting
Northbeam vs Wunderkind comparison
| Feature | Northbeam | Wunderkind | Littledata |
|---|---|---|---|
| Fully automatic, no code setup | ✔️ |  | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Identity resolution to boost audiences | | ✔️ | ✔️ |
| Customer data to marketing platforms | | ✔️ | ✔️ |
| Marketing reporting | ✔️ | | |
| Proprietary attribution model | ✔️ | | |
| 30 day free trial | | | ✔️ |
| Public statement of privacy compliance | | | ✔️ |
| Server-side tracking | | | ✔️ |
| Automatic tracking of checkout extensibility | | | ✔️ |
| No-code setup for Shopify Hydrogen | | | ✔️ |
Northbeam focuses on marketing intelligence with a strong emphasis on multi-touch attribution and media mix modeling, utilizing machine learning for profitable growth. Its fully automatic, no-code setup simplifies implementation across various platforms, making it user-friendly for brands seeking in-depth marketing reporting.
In contrast, Wunderkind leverages AI and identity resolution to enhance audience targeting and customer retention through owned channels. It emphasizes performance marketing at scale, which may appeal to brands looking for direct customer engagement strategies.
Littledata offers a 30-day free trial and emphasizes privacy compliance, server-side tracking, and automatic checkout tracking. Its features also include identity resolution and a no-code setup, making it accessible for users.
Overall, Northbeam excels in comprehensive marketing analytics, Wunderkind focuses on customer acquisition and retention, while Littledata provides robust tracking and compliance features. Each platform serves different strategic needs in the ecommerce landscape.
Cost comparison
Northbeam vs Wunderkind's monthly subscription cost
| Store size | Northbeam | Wunderkind | Littledata |
|---|---|---|---|
| 50 orders / month | $1000 | $ | $39 |
| 500 orders / month | $1000 | $ | $149 |
| 5,000 orders / month | $1500 | $ | $349 |
| 20,000 orders / month | $3500 | $ | $799 |
Supported data destinations
| Destination | Northbeam | Wunderkind | Littledata |
|---|---|---|---|
| Klaviyo | | ✔️ | ✔️ |
| Attentive | | ✔️ | ✔️ |
| Google Analytics | | | ✔️ |
| Meta Ads | | | ✔️ |
| TikTok | | | ✔️ |
| | ✔️ | |
| Google Ads | | | ✔️ |
| Segment | | | ✔️ |
