Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.
| Feature | Addingwell | Analyzify | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Customer data to marketing platforms | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Identity resolution to boost audiences | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Addingwell focuses on server-side tracking and data governance, enhancing data quality and performance across various platforms. Analyzify simplifies data integration with marketing tools, offering insights from Shopify data. Littledata combines features from both, providing server-side tracking, identity resolution, and automatic setup, making it easier for users to track customer journeys and boost audience targeting. Littledata's fully automatic, no-code setup and automatic tracking of checkout steps give it an edge over both Addingwell and Analyzify in terms of ease of use and comprehensive data collection capabilities.
| Addingwell | Analyzify | Littledata | |
|---|---|---|---|
| Example product review | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Addingwell | Analyzify | Littledata |
|---|---|---|---|
| 50 orders / month | $90 | $79 | $39 |
| 500 orders / month | $90 | $79 | $199 |
| 5,000 orders / month | $130 | $79 | $449 |
| 20,000 orders / month | $400 | $183 | $1390 |
For 50 orders, Addingwell is 14% more expensive than Analyzify and 131% more than Littledata. At 500 orders, Addingwell and Analyzify are equal, while Littledata is 66% more expensive. For 5000 orders, Addingwell is 65% more than Analyzify and 63% less than Littledata. At 20000 orders, Addingwell is 118% more than Analyzify and 50% less than Littledata. Overall, Littledata tends to be the cheapest option across all order volumes.
| Destination | Addingwell | Analyzify | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Klaviyo | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Addingwell offers a broader range of data destinations, including Snap, which is not available in Analyzify's offerings. Analyzify focuses on essential platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, providing a streamlined approach. Littledata includes additional integrations such as Klaviyo, Segment, and Attentive, enhancing its capabilities for email marketing and customer engagement. Overall, Addingwell provides the most extensive options, while Analyzify is more focused, and Littledata offers a mix of marketing and analytics tools.
| Feature | Addingwell | Analyzify | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks clicks on product list | ✔️ | ✔️ | |
| Tracks products list as you scroll | ✔️ | ||
| Consistent product identifier in GA4 | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ||
| Tracks checkout started only | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Purchase | |||
| Tracked server side for 100% accuracy | ✔️ | ✔️ | |
| Tracked via thank you page | ✔️ | ||
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filter orders by sales channel | ✔️ | ||
| Includes refunds | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
| Feature | Addingwell | Analyzify | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Addingwell | Analyzify | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
