Addingwell vs Analyzify

Is Addingwell or Analyzify a better data solution for Shopify brands?

Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Addingwell vs Analyzify comparison

FeatureAddingwellAnalyzifyLittledata
Server-side tracking✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Customer data to marketing platformsminus✔️✔️
30 day free trialminus✔️✔️
Founder owned and ledminus✔️✔️
Identity resolution to boost audiencesminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Addingwell focuses on server-side tracking and data governance, enhancing data quality and performance across various platforms. Analyzify simplifies data integration with marketing tools, offering insights from Shopify data. Littledata combines features from both, providing server-side tracking, identity resolution, and automatic setup, making it easier for users to track customer journeys and boost audience targeting. Littledata's fully automatic, no-code setup and automatic tracking of checkout steps give it an edge over both Addingwell and Analyzify in terms of ease of use and comprehensive data collection capabilities.

Reviews comparison

Addingwell vs Analyzify's customer reviews

AddingwellAnalyzifyLittledata
Example product reviewSetup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support reviewThe support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
LinkRead more reviews

Cost comparison

Addingwell vs Analyzify's monthly subscription cost

Store sizeAddingwellAnalyzifyLittledata
50 orders / month$90$79$39
500 orders / month$90$79$199
5,000 orders / month$130$79$449
20,000 orders / month$400$183$1390

For 50 orders, Addingwell is 14% more expensive than Analyzify and 131% more than Littledata. At 500 orders, Addingwell and Analyzify are equal, while Littledata is 66% more expensive. For 5000 orders, Addingwell is 65% more than Analyzify and 63% less than Littledata. At 20000 orders, Addingwell is 118% more than Analyzify and 50% less than Littledata. Overall, Littledata tends to be the cheapest option across all order volumes.

Supported data destinations

DestinationAddingwellAnalyzifyLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Google Ads✔️✔️✔️
Pinterest✔️minus✔️
Snap✔️minusminus
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Addingwell offers a broader range of data destinations, including Snap, which is not available in Analyzify's offerings. Analyzify focuses on essential platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, providing a streamlined approach. Littledata includes additional integrations such as Klaviyo, Segment, and Attentive, enhancing its capabilities for email marketing and customer engagement. Overall, Addingwell provides the most extensive options, while Analyzify is more focused, and Littledata offers a mix of marketing and analytics tools.

Google Analytics comparison

Addingwell vs Analyzify's solution for Google Analytics

FeatureAddingwellAnalyzifyLittledata
Product list views & clicks
Tracks clicks on product listminus✔️✔️
Tracks products list as you scrollminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked via checkout page✔️minusminus
Tracks checkout started only✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracyminus✔️✔️
Tracked via thank you page✔️minusminus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
Includes refundsminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Google Ads comparison

Addingwell vs Analyzify's solution for Google Ads

FeatureAddingwellAnalyzifyLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Addingwell vs Analyzify's solution for Meta Ads

FeatureAddingwellAnalyzifyLittledata
Key benefits
100% accurate revenue in Meta✔️minus✔️
Boost to Event Match Quality Scoreminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Addingwell against Analyzify
Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.