Analyzify vs Addingwell

Is Analyzify or Addingwell a better data solution for Shopify brands?

Analyzify competitors

What is Analyzify?

Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.


Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Analyzify vs Addingwell comparison

FeatureAnalyzifyAddingwellLittledata
Customer data to marketing platforms✔️minus✔️
30 day free trial✔️minus✔️
Founder owned and led✔️minus✔️
Works with platforms other than Shopify✔️✔️minus
Server-side trackingminus✔️✔️
Identity resolution to boost audiencesminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Analyzify offers easy integration of Shopify data with marketing platforms like Google Tag Manager and Google Analytics 4, focusing on insights. Addingwell specializes in server-side tracking, enhancing data quality and performance across various platforms. Littledata excels with its fully automatic, no-code setup, identity resolution for audience boosting, and automatic tracking of checkout steps, making it a more comprehensive solution for data collection and tracking compared to both Analyzify and Addingwell.

Reviews comparison

Analyzify vs Addingwell's customer reviews

AnalyzifyAddingwellLittledata
Example product review"Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting."Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles."The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Analyzify vs Addingwell's monthly subscription cost

Store sizeAnalyzifyAddingwellLittledata
50 orders / month$79$90$39
500 orders / month$79$90$199
5,000 orders / month$79$130$449
20,000 orders / month$183$400$1390

For an online store with 50 orders, Analyzify is 12% cheaper than Addingwell and 51% more expensive than Littledata. At 500 orders, Analyzify and Addingwell are equal, while Littledata is 88% more expensive. With 5000 orders, Analyzify is 39% cheaper than Addingwell and 77% less than Littledata. At 20000 orders, Analyzify is 54% cheaper than Addingwell and 77% less than Littledata, while Addingwell is 33% cheaper than Littledata.

Supported data destinations

DestinationAnalyzifyAddingwellLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Google Ads✔️✔️✔️
Pinterestminus✔️✔️
Snapminus✔️minus
Klaviyominusminus✔️
Segmentminusminus✔️
Attentiveminusminus✔️

Analyzify focuses on core platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, providing essential tracking for these channels. Addingwell expands on this by including Pinterest and Snap, offering a broader reach for social media advertising. Littledata further enhances tracking capabilities by integrating with additional platforms like Klaviyo, Segment, and Attentive, allowing for more comprehensive data collection and customer engagement strategies. This makes Littledata the most versatile option, catering to a wider range of marketing tools and analytics needs.

Google Analytics comparison

Analyzify vs Addingwell's solution for Google Analytics

FeatureAnalyzifyAddingwellLittledata
Product list views & clicks
Tracks clicks on product list✔️minus✔️
Tracks products list as you scrollminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked via checkout pageminus✔️minus
Tracks checkout started onlyminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracy✔️minus✔️
Tracked via thank you pageminus✔️minus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
Includes refundsminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Google Ads comparison

Analyzify vs Addingwell's solution for Google Ads

FeatureAnalyzifyAddingwellLittledata
Google Ads Conversions
Unreliable tracking via thank you pageminus✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Analyzify vs Addingwell's solution for Meta Ads

FeatureAnalyzifyAddingwellLittledata
Key benefits
100% accurate revenue in Metaminus✔️✔️
Boost to Event Match Quality Scoreminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Analyzify against Addingwell
Can I switch from Analyzify to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Analyzify setup.

Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

How does Analyzify work?

Analyzify provides a Google Tag Manager (GTM) data layer so that marketing events can be accurately tracked. It is not a managed solution, so you have to maintain the GTM tags.

Does Analyzify work with Shopify?

Yes, Analyzify is installed on 1,200 Shopify sites according to our estimates.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

Is Analyzify suitable for Enterprise brands?

Analyzify is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Analyzify support?

Analyzify supports Google Analytics, Meta Ads, TikTok and Google Ads.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Who owns Analyzify?

Analyzify is an independent private company headquartered in Tallinn, Estonia. Erman Kuplu is Analyzify's CEO.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.