
Analyzify is the easiest way to get valuable insights from your Shopify data. With Analyzify, you can connect your Shopify store with Google Tag Manager, Google Analytics 4, and many others easily.
Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.
| Feature | Analyzify | Addingwell | Littledata |
|---|---|---|---|
| Customer data to marketing platforms | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Via server-side Google Tag Manager | ✔️ | ||
| Identity resolution to boost audiences | ✔️ | ||
| Direct from Shopify's servers | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Natively supports Shopify Markets | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ |
Analyzify offers easy integration with Google Tag Manager and Google Analytics 4, focusing on valuable insights from Shopify data. It provides a 30-day free trial and is founder-owned. Addingwell specializes in server-side Google Tag Manager, enhancing data quality and performance but lacks a free trial and automatic setup. Littledata excels with its fully automatic, no-code setup, identity resolution for audience boosting, and automatic tracking of checkout steps, making it a more comprehensive solution for data collection and tracking compared to both Analyzify and Addingwell.
| Analyzify | Addingwell | Littledata | |
|---|---|---|---|
| Example product review | "Conflicting GA4 properties led to quadruplicate tracking and corrupted analytics data... resulted in significant financial impact due to lost advertising effectiveness and countless hours of troubleshooting." | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful experience. You pay $$$ and have to troubleshoot everything with little help... just get redirected to help articles." | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Analyzify | Addingwell | Littledata |
|---|---|---|---|
| 50 orders / month | $79 | $90 | $39 |
| 500 orders / month | $79 | $90 | $199 |
| 5,000 orders / month | $79 | $130 | $449 |
| 20,000 orders / month | $183 | $400 | $1390 |
For an online store with 50 orders, Analyzify is 12% cheaper than Addingwell and 51% more expensive than Littledata. At 500 orders, Analyzify and Addingwell are equal, while Littledata is 88% more expensive. With 5000 orders, Analyzify is 39% cheaper than Addingwell and 77% less than Littledata. At 20000 orders, Analyzify is 54% cheaper than Addingwell and 77% less than Littledata, while Addingwell is 33% cheaper than Littledata.
| Destination | Analyzify | Addingwell | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ||
| Snap | ✔️ | ||
| Klaviyo | ✔️ | ||
| Segment | ✔️ | ||
| Attentive | ✔️ |
Analyzify focuses on core platforms like Google Analytics, Meta Ads, TikTok, and Google Ads, providing essential tracking for these channels. Addingwell expands on this by including Pinterest and Snap, offering a broader reach for social media advertising. Littledata further enhances tracking capabilities by integrating with additional platforms like Klaviyo, Segment, and Attentive, allowing for more comprehensive data collection and customer engagement strategies. This makes Littledata the most versatile option, catering to a wider range of marketing tools and analytics needs.
| Feature | Analyzify | Addingwell | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Tracks clicks on product list | ✔️ | ✔️ | |
| Tracks products list as you scroll | ✔️ | ||
| Consistent product identifier in GA4 | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Tracks all checkout steps | ✔️ | ||
| Purchase | |||
| Direct from Shopify for 100% accuracy | ✔️ | ✔️ | |
| Tracked via thank you page | ✔️ | ||
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filter orders by sales channel | ✔️ | ||
| Includes refunds | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Littledata's purchase tracking offers superior accuracy by tracking server-side, ensuring 100% data integrity. It captures post-purchase upsells and recurring orders, providing a comprehensive view of customer behavior. The ability to filter orders by sales channel and include refunds enhances data granularity. User-provided data improves attribution, while custom mapping allows for tailored insights.
In contrast, Analyzify and Addingwell rely on tracking via the checkout page or thank you page, which may miss critical interactions. Littledata's checkout tracking covers all steps server-side and is compatible with checkout extensibility and accelerated checkouts, ensuring a complete and accurate tracking experience that Analyzify and Addingwell cannot match.
| Feature | Analyzify | Addingwell | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ||
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Analyzify | Addingwell | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Boost to Event Match Quality Score | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
