Addingwell focuses on server-side tracking and offers tools for monitoring and adblocker bypass, enhancing data quality and performance across various platforms. Upstack Data emphasizes marketing reporting and a proprietary attribution model, centralizing analytics for faster decisions. Littledata stands out with its automatic tracking of checkout steps, alongside features like identity resolution and a fully automatic setup. While Addingwell excels in data governance, and Upstack in attribution, Littledata combines these strengths with unique checkout tracking, making it a comprehensive solution for eCommerce managers seeking detailed insights and streamlined data collection.

For 50 orders per month, Upstack Data is 233% more expensive than Addingwell and 666% more than Littledata. At 500 orders, Addingwell and Upstack Data are equal, while Littledata is 66% more expensive than Addingwell. For 5000 orders, Upstack Data is 360% more than Addingwell and 71% more than Littledata. At 20000 orders, Upstack Data is 150% more than Addingwell and 25% more than Littledata, while Littledata is 99% more than Addingwell.

Addingwell focuses on a broader range of data destinations, including Pinterest and Snap, which may enhance social media tracking. Upstack Data offers a more streamlined selection, emphasizing Meta Ads, TikTok, and Klaviyo, which may benefit email marketing integration. Littledata provides a comprehensive suite, covering Google Analytics, multiple ad platforms, and Segment, allowing for extensive data analysis and integration capabilities. The main difference lies in the variety and focus of destinations, impacting the depth of tracking and marketing strategies available to your Shopify Plus store.