Addingwell focuses on server-side tracking and offers tools for monitoring and adblocker bypass, enhancing data quality and performance across various platforms. Elevar also provides server-side tracking and emphasizes identity resolution for audience targeting, ensuring complete conversion tracking. However, it has merged into a broader analytics tool post-acquisition.

Littledata stands out with its 30-day free trial, founder-led approach, fully automatic no-code setup, and automatic tracking of checkout steps, making it more user-friendly and accessible for ecommerce managers compared to both Addingwell and Elevar.

For 50 orders per month, Addingwell is 127% more expensive than Littledata, while Elevar is 413% more expensive than Addingwell. For 500 orders, Addingwell and Elevar are equal, but Littledata is 66% more expensive than both. At 5000 orders, Addingwell is 70% cheaper than Elevar and 63% cheaper than Littledata. For 20000 orders, Addingwell is 53% cheaper than Elevar and 50% cheaper than Littledata, while Littledata is 6% cheaper than Elevar.

Addingwell focuses on integrating with major advertising platforms like Google Ads and Meta Ads, emphasizing direct ad performance tracking. Elevar includes Klaviyo and Attentive, targeting email and SMS marketing analytics alongside traditional ad platforms. Littledata also incorporates Klaviyo and Attentive but adds Segment for enhanced data management and integration capabilities. Overall, the main difference lies in the inclusion of marketing automation tools (Klaviyo, Attentive) in Elevar and Littledata, while Addingwell centers on ad performance tracking.

Littledata's purchase and checkout tracking offers superior accuracy and comprehensiveness. Its server-side tracking ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders, while filtering by sales channel and including refunds. This level of detail enhances attribution through user-provided data and custom mapping.

In contrast, Addingwell's tracking is limited to the thank you page, missing critical data points. Elevar's solution, while server-side, still relies on the thank you page for purchases, potentially losing data. Littledata's approach captures all checkout steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts, providing a more complete view of user behavior and purchase journeys.