Elevar vs Wetracked

Is Elevar or Wetracked a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


Wetracked competitors

What is Wetracked?

Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.


Switching from Elevar? Get 50% off your first year with Littledata

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Elevar vs Wetracked comparison

FeatureElevarWetrackedLittledata
Identity resolution to boost audiences✔️✔️✔️
Server-side tracking✔️✔️✔️
Customer data to marketing platforms✔️✔️✔️
Fully automatic, no code setupminus✔️✔️
Founder owned and ledminus✔️✔️
30 day free trialminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Elevar offers robust features like identity resolution, server-side tracking, and integration with Google Tag Manager, ensuring complete conversion tracking. However, it requires some technical setup. Wetracked emphasizes a fully automatic, no-code setup and claims 100% data accuracy in ads management, appealing to users seeking simplicity. Littledata stands out with a 30-day free trial, also providing a no-code setup and automatic tracking of checkout steps, making it user-friendly while maintaining essential features like identity resolution and server-side tracking. This combination of ease and comprehensive tracking gives Littledata an edge over both competitors.

Reviews comparison

Elevar vs Wetracked's customer reviews

ElevarWetrackedLittledata
Example product review"They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking."they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards."We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact."Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders."Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Elevar vs Wetracked's monthly subscription cost

Store sizeElevarWetrackedLittledata
50 orders / month$200$49$39
500 orders / month$200$149$199
5,000 orders / month$450$249$449
20,000 orders / month$850$670$1390

For an online store with 50 orders, Elevar is 306% more expensive than Wetracked and 413% more than Littledata. At 500 orders, Elevar remains the same price as Wetracked, while Littledata is 25% cheaper. For 5000 orders, Elevar is 81% more than Wetracked and 29% more than Littledata. Finally, at 20000 orders, Elevar is 27% more expensive than Wetracked and 6% cheaper than Littledata. Overall, Elevar consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationElevarWetrackedLittledata
Meta Ads✔️✔️✔️
Pinterest✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️✔️✔️
Google Ads✔️✔️✔️
Google Analytics✔️minus✔️
Attentive✔️minus✔️
Snapminus✔️minus
Segmentminusminus✔️

Elevar focuses on providing a comprehensive server-side tracking solution with a wide range of data destinations, including Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, and Attentive, allowing for detailed analytics and marketing insights. Wetracked offers similar destinations but lacks Attentive and Segment, focusing more on direct advertising platforms. Littledata includes a robust set of destinations, similar to Elevar, but adds Segment for enhanced data integration and management. Overall, Elevar and Littledata provide broader analytics capabilities, while Wetracked is more streamlined for advertising.

Klaviyo comparison

Elevar vs Wetracked's solution for Klaviyo

FeatureElevarWetrackedLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Never adds new emails to your marketing list✔️minus✔️
Uses other marketing channel cookies to boost identityminus✔️✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-side✔️minus✔️
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️minus✔️
Enriched product info (e.g. category)✔️minus✔️
Backwards compatible with Klaviyo templates✔️minus✔️
Unreliable tracking of button clicksminus✔️minus
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Direct from Shopify's serversminus✔️✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring GDPR/CCPA compliance with clear opt-out documentation. Unlike Elevar, which only provides opt-out guidance and avoids adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. Compared to Wetracked, which focuses solely on using marketing channel cookies for identity boosting, Littledata combines this capability with robust event tracking and compliance features, ensuring a more complete and compliant customer data integration. This makes Littledata a superior choice for managing customer data effectively in Klaviyo.

Google Ads comparison

Elevar vs Wetracked's solution for Google Ads

FeatureElevarWetrackedLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Elevar vs Wetracked's solution for Meta Ads

FeatureElevarWetrackedLittledata
Key benefits
Boost to Event Match Quality Score✔️✔️✔️
100% accurate revenue in Meta✔️minus✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Fully automatic setup✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Elevar against Wetracked
Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Can I switch from Wetracked to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Wetracked setup.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Wetracked work?

wetracked powers seamless ad tracking. Link each sale to its ad origin and effortlessly push data to your ad manager. See which ads to scale, which to stop, and automatically teach the algorithm to show the right ads to the right people.

Does Wetracked work with Shopify?

Yes, Wetracked is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 3319 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Wetracked suitable for Enterprise brands?

Wetracked is used by an unknown number of sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Which marketing tools does Wetracked support?

Wetracked supports Klaviyo, Meta Ads, Google Ads, TikTok, Snap and Pinterest.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.

Who owns Wetracked?

Wetracked is an independent private company headquartered in Netherlands.