Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Wetracked claims to be the only solution that pushes 100% accurate data into your ads manager.
Switching from Elevar? Get 50% off your first year with Littledata
Talk to us| Feature | Elevar | Wetracked | Littledata |
|---|---|---|---|
| Identity resolution to boost audiences | ✔️ | ✔️ | ✔️ |
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Customer data to marketing platforms | ✔️ | ✔️ | ✔️ |
| Fully automatic, no code setup | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Elevar offers robust features like identity resolution, server-side tracking, and integration with Google Tag Manager, ensuring complete conversion tracking. However, it requires some technical setup. Wetracked emphasizes a fully automatic, no-code setup and claims 100% data accuracy in ads management, appealing to users seeking simplicity. Littledata stands out with a 30-day free trial, also providing a no-code setup and automatic tracking of checkout steps, making it user-friendly while maintaining essential features like identity resolution and server-side tracking. This combination of ease and comprehensive tracking gives Littledata an edge over both competitors.
| Elevar | Wetracked | Littledata | |
|---|---|---|---|
| Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | they got me in as they said it was better and cheaper then Triple whale, but really all it is, is some code on the back end you can not track or even see the results you still need to use the meta and good dash boards. | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | Tracking looks improved the last 2-3 days. Support has never replied to me :-( even after days of waiting and 3 emails & reminders. | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Elevar | Wetracked | Littledata |
|---|---|---|---|
| 50 orders / month | $200 | $49 | $39 |
| 500 orders / month | $200 | $149 | $199 |
| 5,000 orders / month | $450 | $249 | $449 |
| 20,000 orders / month | $850 | $670 | $1390 |
For an online store with 50 orders, Elevar is 306% more expensive than Wetracked and 413% more than Littledata. At 500 orders, Elevar remains the same price as Wetracked, while Littledata is 25% cheaper. For 5000 orders, Elevar is 81% more than Wetracked and 29% more than Littledata. Finally, at 20000 orders, Elevar is 27% more expensive than Wetracked and 6% cheaper than Littledata. Overall, Elevar consistently has the highest pricing across all order volumes.
| Destination | Elevar | Wetracked | Littledata |
|---|---|---|---|
| Meta Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ✔️ | |
| TikTok | ✔️ | ✔️ | ✔️ |
| Klaviyo | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| Google Analytics | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Snap | ✔️ | ||
| Segment | ✔️ |
Elevar focuses on providing a comprehensive server-side tracking solution with a wide range of data destinations, including Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, and Attentive, allowing for detailed analytics and marketing insights. Wetracked offers similar destinations but lacks Attentive and Segment, focusing more on direct advertising platforms. Littledata includes a robust set of destinations, similar to Elevar, but adds Segment for enhanced data integration and management. Overall, Elevar and Littledata provide broader analytics capabilities, while Wetracked is more streamlined for advertising.
| Feature | Elevar | Wetracked | Littledata |
|---|---|---|---|
| Identity resolution | |||
| Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
| Never adds new emails to your marketing list | ✔️ | ✔️ | |
| Uses other marketing channel cookies to boost identity | ✔️ | ✔️ | |
| Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
| Viewed Product trigger | |||
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ||
| Added to Cart trigger | |||
| Reliable via Shopify's servers | ✔️ | ✔️ | |
| Enriched product info (e.g. category) | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
| Unreliable tracking of button clicks | ✔️ | ||
| Target the whole contents of the cart | ✔️ | ||
| Checkout Started trigger | |||
| Direct from Shopify's servers | ✔️ | ✔️ | |
| Backwards compatible with Klaviyo templates | ✔️ | ||
Littledata offers a comprehensive solution for tracking customers from Shopify to Klaviyo by ensuring GDPR/CCPA compliance with clear opt-out documentation. Unlike Elevar, which only provides opt-out guidance and avoids adding new emails, Littledata enhances customer profiles by backstitching Klaviyo profiles onto previous events, creating a richer customer history. Compared to Wetracked, which focuses solely on using marketing channel cookies for identity boosting, Littledata combines this capability with robust event tracking and compliance features, ensuring a more complete and compliant customer data integration. This makes Littledata a superior choice for managing customer data effectively in Klaviyo.
| Feature | Elevar | Wetracked | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Tracked direct from Shopify's servers | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Unreliable tracking via thank you page | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| Feature | Elevar | Wetracked | Littledata |
|---|---|---|---|
| Key benefits | |||
| Boost to Event Match Quality Score | ✔️ | ✔️ | ✔️ |
| 100% accurate revenue in Meta | ✔️ | ✔️ | |
| Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
| Fully automatic setup | ✔️ | ✔️ | |
| Target subscriptions vs one-time purchases | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ✔️ | |
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ✔️ | |
| Includes all checkout steps | ✔️ | ✔️ | |
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ✔️ | |
| Filters to exclude orders from some channels | ✔️ | ✔️ | |
| New vs Returning customer conversions | ✔️ | ✔️ | |
| Includes recurring orders | ✔️ | ||
