Elevar vs Stape

Is Elevar or Stape a better data solution for Shopify brands?

Elevar competitors

What is Elevar?

Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


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Elevar vs Stape comparison

FeatureElevarStapeLittledata
Identity resolution to boost audiences✔️minus✔️
Direct from Shopify's servers✔️minus✔️
Customer data to marketing platforms✔️minus✔️
Via server-side Google Tag Manager✔️✔️minus
Founder owned and ledminus✔️✔️
Works with platforms other than Shopifyminus✔️minus
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Natively supports Shopify Marketsminusminus✔️
Automatic tracking of checkout stepsminusminus✔️

Elevar focuses on Shopify-specific solutions with identity resolution and server-side tracking, ensuring complete conversion tracking through Google Tag Manager. However, it has been integrated into a broader analytics tool post-acquisition, which may dilute its original focus. Stape offers a versatile server-side tracking solution compatible with multiple platforms, emphasizing data quality and security compliance.

Littledata stands out with its 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, providing a user-friendly experience while maintaining identity resolution and server-side tracking capabilities.

Reviews comparison

Elevar vs Stape's customer reviews

ElevarStapeLittledata
Example product review"They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking.""Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support review"Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact.""Although the app is free, I cannot recommend it based on my experience.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Elevar vs Stape's monthly subscription cost

Store sizeElevarStapeLittledata
50 orders / month$200$40$39
500 orders / month$200$40$199
5,000 orders / month$450$150$449
20,000 orders / month$850$400$1390

For 50 orders, Elevar is 400% more expensive than Stape and 410% more than Littledata. At 500 orders, Elevar remains the same at $200, while Stape and Littledata are 0% and 25% cheaper, respectively. For 5000 orders, Elevar is 200% more than Stape and 29% less than Littledata. At 20000 orders, Elevar is 112.5% more than Stape and 6.4% less than Littledata. Overall, Elevar consistently has the highest pricing across all order volumes.

Supported data destinations

DestinationElevarStapeLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Pinterest✔️✔️✔️
TikTok✔️✔️✔️
Klaviyo✔️✔️✔️
Attentive✔️✔️✔️
Google Ads✔️✔️✔️
Segmentminusminus✔️

Elevar and Stape both offer similar data destinations, including Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, and Google Ads, but differ in the order of their listed destinations. Elevar lists Pinterest before TikTok, while Stape lists TikTok before Pinterest. Littledata includes Segment as an additional destination, which is not offered by Elevar or Stape. This distinction highlights Littledata's focus on integrating with Segment for enhanced data management. Overall, the main differences lie in the order of destinations and the inclusion of Segment by Littledata.

Google Analytics comparison

Elevar vs Stape's solution for Google Analytics

FeatureElevarStapeLittledata
Product list views & clicks
Tracks products list as you scroll✔️minus✔️
Tracks clicks on product list✔️minus✔️
Consistent product identifier in GA4minus✔️✔️
Add to Cart
Tracked server-side✔️minus✔️
Enriched product info✔️minus✔️
Tracks remove from cart✔️minus✔️
Tracked client-sideminus✔️minus
Checkout steps
Compatible with checkout extensibility✔️minus✔️
Compatible with accelerated checkouts✔️minus✔️
Tracked direct from Shopify's servers✔️minus✔️
Tracks all checkout steps✔️minus✔️
Tracked via checkout pageminus✔️minus
Purchase
Direct from Shopify for 100% accuracy✔️minus✔️
Includes post-purchase upsells✔️minus✔️
Includes recurring orders✔️minus✔️
Filter orders by sales channel✔️minus✔️
Includes refunds✔️minus✔️
Tracked via thank you page✔️✔️minus
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase tracking offers superior accuracy by utilizing server-side tracking, ensuring 100% data integrity. It captures all post-purchase upsells and recurring orders while allowing for detailed filtering by sales channel and including refunds. Additionally, it enhances attribution with user-provided data and supports custom mapping to source/medium.

In contrast, Elevar and Stape rely on tracking via the thank you page, which can miss critical data points. Littledata's checkout tracking also captures all steps server-side, ensuring comprehensive data collection, and is compatible with checkout extensibility and accelerated checkouts, providing a more robust solution for Shopify Plus brands.

Klaviyo comparison

Elevar vs Stape's solution for Klaviyo

FeatureElevarStapeLittledata
Identity resolution
Docs on how an end-user can opt out for GDPR / CCPA✔️minus✔️
Never adds new emails to your marketing list✔️minus✔️
Uses other marketing channel cookies to boost identityminusminus✔️
Backstitches Klaviyo profile onto previous customer eventsminusminus✔️
Viewed Product trigger
Backwards compatible with Klaviyo templates✔️minus✔️
Tracked server-side✔️minus✔️
Tracked client-sideminus✔️minus
Enriched product info (e.g. category)minusminus✔️
Added to Cart trigger
Reliable via Shopify's servers✔️minus✔️
Enriched product info (e.g. category)✔️minus✔️
Backwards compatible with Klaviyo templates✔️minus✔️
Unreliable tracking of button clicksminus✔️minus
Target the whole contents of the cartminusminus✔️
Checkout Started trigger
Tracked via the checkout pageminus✔️minus
Direct from Shopify's serversminusminus✔️
Backwards compatible with Klaviyo templatesminusminus✔️

Google Ads comparison

Elevar vs Stape's solution for Google Ads

FeatureElevarStapeLittledata
Google Ads Conversions
Tracked direct from Shopify's servers✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Unreliable tracking via thank you pageminus✔️minus
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️

Meta Ads comparison

Elevar vs Stape's solution for Meta Ads

FeatureElevarStapeLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Score✔️minus✔️
Pre-purchase audiences based on first-party data✔️minus✔️
Fully automatic setup✔️minus✔️
Target subscriptions vs one-time purchasesminusminus✔️
AddToCart
Via Conversions API✔️minus✔️
InitiateCheckout
Via Conversions API✔️minus✔️
Includes all checkout steps✔️minus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsells✔️minus✔️
Filters to exclude orders from some channels✔️minus✔️
New vs Returning customer conversions✔️minus✔️
Includes recurring ordersminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Elevar against Stape
Can I switch from Elevar to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Elevar setup — and give you 50% off your first year on an annual plan.

Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

How does Elevar work?

Elevar uses a combination of client tracking and a server-to-server connection to ensure conversions are tracked. Although the tracking is reliable, users have complained about the setup and maintenance overhead.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6,300 Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Elevar suitable for Enterprise brands?

Elevar is used by 3319 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Stape suitable for Enterprise brands?

Stape is used by 32 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Elevar?

Elevar is owned by Audiense and run out of Charleston, South Carolina.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.