Is Elevar or Stape a better data solution for Shopify brands?
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6,300 Shopify sites according to BuiltWith.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape connects Shopify to Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest, and is used by an unknown number of Shopify sites.
Feature | Elevar | Stape |
---|---|---|
Public statement of privacy compliance | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | |
Customer data to marketing platforms | ✔️ | |
Works with platforms other than Shopify | ✔️ |
Destination | Elevar | Stape |
---|---|---|
Google Ads | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ |
✔️ | ✔️ | |
Meta Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ |
Feature | Elevar | Stape |
---|---|---|
Product list views & clicks | ||
Tracks products list as you scroll | ✔️ | |
Tracks clicks on product list | ✔️ | |
Consistent product identifier in GA4 | ✔️ | |
Add to Cart event | ||
Tracked server-side | ✔️ | |
Enriched product info | ✔️ | |
Tracks remove from cart | ✔️ | |
Tracked client-side | ✔️ | |
Checkout steps | ||
Compatible with checkout extensibility | ✔️ | |
Compatible with accelerated checkouts | ✔️ | |
All steps tracked server-side | ✔️ | |
Tracked client-side | ✔️ | |
Tracks checkout started only | ✔️ | |
Purchase event | ||
Includes refunds | ✔️ | ✔️ |
Tracked server side | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Includes recurring orders | ✔️ | |
Filters to exclude order from some channels | ✔️ | |
Tracked client-side | ✔️ |
Feature | Elevar | Stape |
---|---|---|
Identity resolution | ||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | |
Never adds new emails to your marketing list | ✔️ | |
Viewed Product trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked server-side | ✔️ | |
Tracked client-side | ✔️ | |
Added to Cart trigger | ||
Tracked server-side | ✔️ | |
Enriched product info (e.g. category) | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | |
Tracked client-side | ✔️ | |
Checkout Started trigger | ||
Tracked client-side | ✔️ |
Feature | Elevar | Stape |
---|---|---|
Google Ads Conversions | ||
Server-side Enhanced Conversions | ✔️ | |
Client-side Enhanced Conversions | ✔️ |
Feature | Elevar | Stape |
---|---|---|
Key benefits | ||
100% accurate revenue in Meta | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | |
Added to Cart trigger | ||
Via Conversions API | ✔️ | |
Checkout steps | ||
Via Conversions API | ✔️ | |
Includes all checkout steps | ✔️ | |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | |
Filters to exclude orders from some channels | ✔️ |