Elevar ensures that 100% of your conversions are tracked and delivered to your marketing channels using Google Tag Manager and server-side tracking. Since the company was acquired by Buxton (now Audiense) the product has been merged into a wider analytics and segmentation tool.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
Switching from Elevar? Get 50% off your first year with Littledata
Feature | Elevar | Stape | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Founder owned and led | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout steps | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Elevar offers robust identity resolution and ensures 100% conversion tracking via Google Tag Manager and server-side tracking, now integrated into a broader analytics tool post-acquisition by Buxton. Stape focuses on server-side tracking and supports multiple platforms, emphasizing data quality and security compliance. Littledata stands out with a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, alongside identity resolution and server-side tracking. This combination makes Littledata a more user-friendly and comprehensive solution for ecommerce managers seeking efficient data tracking and collection.
Elevar | Stape | Littledata | |
---|---|---|---|
Example product review | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
Example support review | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
Link | Read more reviews |
Store size | Elevar | Stape | Littledata |
---|---|---|---|
50 orders / month | $200 | $40 | $39 |
500 orders / month | $200 | $40 | $149 |
5,000 orders / month | $450 | $150 | $349 |
20,000 orders / month | $950 | $400 | $799 |
For 50 orders, Elevar is 400% more expensive than Stape and 410% more than Littledata. At 500 orders, Elevar remains the same at $200, while Stape and Littledata are 0% and 25% cheaper, respectively. For 5000 orders, Elevar is 200% more than Stape and 29% less than Littledata. At 20000 orders, Elevar is 137.5% more than Stape and 18.9% less than Littledata. Overall, Elevar consistently has the highest pricing across all order volumes.
Destination | Elevar | Stape | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
✔️ | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Elevar offers a broader range of data destinations, including Yotpo Email & SMS and Postscript, which focus on customer engagement and retention. Stape has a similar selection but lacks Yotpo and Postscript, focusing more on core advertising and analytics platforms. Littledata also covers essential destinations but includes Segment, which allows for advanced data integration and management. Overall, Elevar provides more options for email and SMS marketing, while Stape and Littledata focus on analytics and advertising integrations.
Feature | Elevar | Stape | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks products list as you scroll | ✔️ | ✔️ | |
Tracks clicks on product list | ✔️ | ✔️ | |
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Add to Cart | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info | ✔️ | ✔️ | |
Tracks remove from cart | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Checkout steps | |||
Compatible with checkout extensibility | ✔️ | ✔️ | |
Compatible with accelerated checkouts | ✔️ | ✔️ | |
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
Tracked via checkout page | ✔️ | ||
Tracks checkout started only | ✔️ | ||
Purchase | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
Filter orders by sales channel | ✔️ | ✔️ | |
Tracked via thank you page | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features that enhance data accuracy and attribution. It tracks all orders, including post-purchase upsells and recurring orders, while also allowing for filtering by sales channel and including refunds. User-provided data improves attribution, and custom mapping to source/medium provides deeper insights.
In contrast, Elevar's tracking relies on the thank you page, which may miss some data points, and Stape only tracks checkout started, limiting insights. Littledata's server-side checkout tracking captures all steps, ensuring no data is lost, and is compatible with checkout extensibility and accelerated checkouts, providing a more robust solution for Shopify Plus brands.
Feature | Elevar | Stape | Littledata |
---|---|---|---|
Identity resolution | |||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Reliable via Shopify's servers | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Unreliable tracking of button clicks | ✔️ | ||
Target the whole contents of the cart | ✔️ | ||
Checkout Started trigger | |||
Tracked via the checkout page | ✔️ | ||
Direct from Shopify's servers | ✔️ | ||
Backwards compatible with Klaviyo templates | ✔️ |
[object Object]
Feature | Elevar | Stape | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Tracked direct from Shopify's servers | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Unreliable tracking via thank you page | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ |
Feature | Elevar | Stape | Littledata |
---|---|---|---|
Key benefits | |||
100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ | |
Pre-purchase audiences based on first-party data | ✔️ | ✔️ | |
Fully automatic setup | ✔️ | ✔️ | |
Target subscriptions vs one-time purchases | ✔️ | ||
AddToCart | |||
Via Conversions API | ✔️ | ✔️ | |
InitiateCheckout | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |