Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar is used by 6,300 Shopify sites according to BuiltWith.
Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance. Stape is used by an unknown number of Shopify sites.
Feature | Elevar | Stape | Littledata |
---|---|---|---|
Server-side tracking | ✔️ | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ | ✔️ |
Identity resolution to boost audiences | ✔️ | ✔️ | |
Customer data to marketing platforms | ✔️ | ✔️ | |
Works with platforms other than Shopify | ✔️ | ||
30 day free trial | ✔️ | ||
Fully automatic, no code setup | ✔️ | ||
Automatic tracking of checkout extensibility | ✔️ | ||
No-code setup for Shopify Hydrogen | ✔️ |
Elevar focuses on fixing conversion tracking issues specifically for Shopify Plus brands, offering identity resolution and seamless integration with marketing platforms through server-side tracking. Its emphasis on addressing GTM setup challenges makes it ideal for brands needing tailored solutions.
Stape provides a broader server-side tracking solution that works with various platforms beyond Shopify, appealing to businesses looking for versatility. It emphasizes data quality and marketing ROI while ensuring compliance, making it suitable for diverse ecommerce needs.
Littledata offers a 30-day free trial and fully automatic, no-code setup, making it user-friendly for those new to server-side tracking. It combines identity resolution and automatic tracking of checkout extensibility, which can enhance audience targeting and streamline data collection.
In summary, Elevar is Shopify-centric, Stape is versatile across platforms, and Littledata prioritizes ease of use and automation.
Store size | Elevar | Stape | Littledata |
---|---|---|---|
50 orders / month | $200 | $40 | $39 |
500 orders / month | $200 | $40 | $149 |
5,000 orders / month | $450 | $150 | $349 |
20,000 orders / month | $950 | $400 | $799 |
For 50 orders, Elevar is 400% more expensive than Stape and 410% more than Littledata. At 500 orders, Elevar remains the same at $200, while Stape and Littledata are 0% and 25% cheaper, respectively. For 5000 orders, Elevar is 200% more than Stape and 29% less than Littledata. At 20000 orders, Elevar is 137.5% more than Stape and 18.9% less than Littledata. Overall, Elevar consistently has the highest pricing across all order volumes.
Destination | Elevar | Stape | Littledata |
---|---|---|---|
Google Analytics | ✔️ | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ | ✔️ |
✔️ | ✔️ | ✔️ | |
TikTok | ✔️ | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ | ✔️ |
Yotpo Email & SMS | ✔️ | ||
Postscript | ✔️ | ||
Segment | ✔️ |
Elevar offers a broader range of data destinations, including Yotpo Email & SMS and Postscript, which focus on customer engagement and retention. Stape has a similar selection but lacks Yotpo and Postscript, focusing more on core advertising and analytics platforms. Littledata also covers essential destinations but includes Segment, which allows for advanced data integration and management. Overall, Elevar provides more options for email and SMS marketing, while Stape and Littledata focus on analytics and advertising integrations.
Feature | Elevar | Stape | Littledata |
---|---|---|---|
Product list views & clicks | |||
Tracks products list as you scroll | ✔️ | ✔️ | |
Tracks clicks on product list | ✔️ | ✔️ | |
Consistent product identifier in GA4 | ✔️ | ✔️ | |
Add to Cart event | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info | ✔️ | ✔️ | |
Tracks remove from cart | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Checkout steps | |||
Compatible with checkout extensibility | ✔️ | ✔️ | |
Compatible with accelerated checkouts | ✔️ | ✔️ | |
All steps tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Tracks checkout started only | ✔️ | ||
Purchase event | |||
Tracked server side for 100% accuracy | ✔️ | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Includes recurring orders | ✔️ | ✔️ | |
Filter orders by sales channel | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
User-provided data for improved attribution | ✔️ | ||
Custom mapping to a source / medium | ✔️ |
Littledata's purchase tracking offers comprehensive features that enhance data accuracy and attribution. Its server-side tracking ensures 100% accuracy and includes post-purchase upsells and recurring orders, which Elevar lacks in client-side tracking. Additionally, Littledata allows filtering by sales channel and incorporates user-provided data for improved attribution.
In checkout tracking, Littledata's server-side tracking captures all steps, ensuring complete visibility, while both Elevar and Stape have limitations, with Stape only tracking checkout started. Overall, Littledata provides a more robust solution for tracking user behavior and purchases, making it a superior choice for Shopify Plus brands.
Feature | Elevar | Stape | Littledata |
---|---|---|---|
Identity resolution | |||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ | |
Never adds new emails to your marketing list | ✔️ | ✔️ | |
Uses other marketing channel cookies to boost identity | ✔️ | ||
Backstitches Klaviyo profile onto previous customer events | ✔️ | ||
Viewed Product trigger | |||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked server-side | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Enriched product info (e.g. category) | ✔️ | ||
Added to Cart trigger | |||
Tracked server-side | ✔️ | ✔️ | |
Enriched product info (e.g. category) | ✔️ | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ | |
Tracked client-side | ✔️ | ||
Target the whole contents of the cart | ✔️ |
Feature | Elevar | Stape | Littledata |
---|---|---|---|
Google Ads Conversions | |||
Server-side Enhanced Conversions | ✔️ | ✔️ | |
New vs Returning customer conversions | ✔️ | ✔️ | |
Client-side Enhanced Conversions | ✔️ | ||
Real-time tracking of Enhanced Conversions | ✔️ | ||
Fully automatic setup | ✔️ |
Feature | Elevar | Stape | Littledata |
---|---|---|---|
Added to Cart trigger | |||
Via Conversions API | ✔️ | ✔️ | |
Checkout steps | |||
Via Conversions API | ✔️ | ✔️ | |
Includes all checkout steps | ✔️ | ✔️ | |
Purchase event | |||
Via Conversions API | ✔️ | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ | |
Filters to exclude orders from some channels | ✔️ | ✔️ | |
Includes recurring orders | ✔️ |