Elevar focuses on ensuring complete conversion tracking through Google Tag Manager and server-side tracking, integrating with marketing platforms post-acquisition by Buxton. Addingwell offers server-side tracking with broader platform compatibility and enhanced data governance features. Littledata stands out with its 30-day free trial, founder-led approach, fully automatic no-code setup, and automatic tracking of checkout steps, providing a more user-friendly experience and comprehensive data collection capabilities compared to both Elevar and Addingwell.

For 50 orders, Elevar is 124% more expensive than Addingwell and 413% more than Littledata. At 500 orders, Elevar and Addingwell are equal, while Littledata is 25% cheaper than both. For 5000 orders, Elevar is 246% more than Addingwell and 29% more than Littledata. At 20000 orders, Elevar is 113% more than Addingwell and 6% less than Littledata. Overall, Elevar consistently has the highest pricing, while Littledata offers the lowest across all order volumes.

Elevar focuses on a broader range of data destinations, including Klaviyo and Attentive, which are essential for email and SMS marketing, while Addingwell includes Snap but lacks Klaviyo and Attentive. Littledata offers a similar selection to Elevar but adds Segment, enhancing data integration capabilities. Overall, Elevar and Littledata provide more comprehensive marketing automation options, while Addingwell has a more limited focus.

Littledata's purchase tracking offers superior accuracy and flexibility by tracking server-side, ensuring 100% accuracy and including comprehensive features like post-purchase upsells, recurring orders, and refunds. It enhances attribution with user-provided data and allows custom mapping to source/medium. In contrast, Elevar's tracking relies on the thank you page, which may miss critical data points. Addingwell's tracking is limited to the thank you page and only tracks checkout initiation, lacking depth. Littledata's checkout tracking captures all steps server-side, ensuring complete visibility and compatibility with checkout extensibility and accelerated checkouts, making it a more robust solution for comprehensive analytics.