Addingwell offers robust server-side tracking and works with multiple platforms, enhancing data quality and governance. In contrast, Google Sales Channel provides a free, automatic setup for Shopify users, focusing on customer data integration with Google services. Littledata combines the strengths of both, offering server-side tracking, identity resolution, and automatic checkout tracking, while being founder-led and providing a 30-day free trial. This positions Littledata as a more comprehensive solution for data collection and audience targeting compared to both Addingwell and Google Sales Channel.

For an online store with 50 orders, Addingwell is 230% more expensive than Littledata. At 500 orders, Addingwell and Google Sales Channel are equal, while Littledata is 66% more expensive than both. With 5000 orders, Addingwell is 37% cheaper than Littledata, while Google Sales Channel remains free. At 20000 orders, Addingwell is 50% cheaper than Littledata, with Google Sales Channel still at no cost. Overall, Google Sales Channel is the most cost-effective option across all order volumes.

Addingwell offers a broader range of data destinations, including Meta Ads, TikTok, Pinterest, and Snap, allowing for more diverse marketing channel integration. Google Sales Channel focuses primarily on Google Analytics and Google Ads, limiting its tracking capabilities to these platforms. Littledata provides a comprehensive solution as well, supporting multiple destinations like Meta Ads, TikTok, and Klaviyo, which enhances its versatility for ecommerce tracking. In summary, Addingwell and Littledata support more platforms than Google Sales Channel, making them better suited for brands looking to track across various marketing channels.

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection compared to Addingwell and Google Sales Channel. With server-side tracking, Littledata ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders. It filters orders by sales channel and includes refunds, enhancing attribution with user-provided data. Additionally, its checkout tracking captures all steps server-side, ensuring compatibility with checkout extensibility and accelerated checkouts. In contrast, Addingwell and Google Sales Channel rely on tracking via the thank you and checkout pages, which can miss critical data points and lead to inaccuracies in user behavior and purchase tracking.