Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.
| Feature | Addingwell | Stape | Littledata |
|---|---|---|---|
| Server-side tracking | ✔️ | ✔️ | ✔️ |
| Works with platforms other than Shopify | ✔️ | ✔️ | |
| Founder owned and led | ✔️ | ✔️ | |
| 30 day free trial | ✔️ | ||
| Identity resolution to boost audiences | ✔️ | ||
| Customer data to marketing platforms | ✔️ | ||
| Fully automatic, no code setup | ✔️ | ||
| Automatic tracking of checkout steps | ✔️ | ||
| No-code setup for Shopify Hydrogen | ✔️ |
Addingwell offers comprehensive server-side tracking with a focus on data quality and governance, suitable for various platforms. Stape also provides server-side tracking but emphasizes its all-in-one solution and security compliance. Littledata stands out with a 30-day free trial, automatic no-code setup, and identity resolution features, enhancing audience targeting and simplifying the tracking process. Additionally, Littledata's automatic tracking of checkout steps offers a unique advantage over both Addingwell and Stape, making it a more user-friendly option for ecommerce managers.
| Addingwell | Stape | Littledata | |
|---|---|---|---|
| Example product review | Setup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads. | "Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working." | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." |
| Example support review | The support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice. | "Although the app is free, I cannot recommend it based on my experience." | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" |
| Link | Read more reviews |
| Store size | Addingwell | Stape | Littledata |
|---|---|---|---|
| 50 orders / month | $90 | $40 | $39 |
| 500 orders / month | $90 | $40 | $199 |
| 5,000 orders / month | $130 | $150 | $449 |
| 20,000 orders / month | $400 | $400 | $1390 |
For 50 orders, Addingwell is 125% more expensive than Stape and 131% more than Littledata. At 500 orders, Addingwell and Stape are equal, while Littledata is 66% more expensive than both. For 5000 orders, Addingwell is 13% cheaper than Stape but 63% less than Littledata. At 20000 orders, Addingwell and Stape are equal, while Littledata is 99% more expensive than both. Overall, Addingwell tends to be more expensive, especially at lower order volumes.
| Destination | Addingwell | Stape | Littledata |
|---|---|---|---|
| Google Analytics | ✔️ | ✔️ | ✔️ |
| Meta Ads | ✔️ | ✔️ | ✔️ |
| TikTok | ✔️ | ✔️ | ✔️ |
| Google Ads | ✔️ | ✔️ | ✔️ |
| ✔️ | ✔️ | ✔️ | |
| Klaviyo | ✔️ | ✔️ | |
| Attentive | ✔️ | ✔️ | |
| Snap | ✔️ | ||
| Segment | ✔️ |
Addingwell focuses on integrating with major advertising platforms like Google Ads and Meta Ads, emphasizing direct ad performance tracking. Stape includes Klaviyo and Attentive, targeting email and SMS marketing, which enhances customer engagement tracking. Littledata also supports Klaviyo and Attentive but adds Segment, allowing for broader data integration and customer journey analysis. Overall, the main difference lies in the inclusion of email/SMS marketing tools in Stape and Littledata, while Addingwell is more focused on advertising performance.
| Feature | Addingwell | Stape | Littledata |
|---|---|---|---|
| Product list views & clicks | |||
| Consistent product identifier in GA4 | ✔️ | ✔️ | |
| Tracks products list as you scroll | ✔️ | ||
| Tracks clicks on product list | ✔️ | ||
| Add to Cart | |||
| Tracked client-side | ✔️ | ✔️ | |
| Tracked server-side | ✔️ | ||
| Enriched product info | ✔️ | ||
| Tracks remove from cart | ✔️ | ||
| Checkout steps | |||
| Tracked via checkout page | ✔️ | ✔️ | |
| Tracks checkout started only | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Compatible with checkout extensibility | ✔️ | ||
| Compatible with accelerated checkouts | ✔️ | ||
| Purchase | |||
| Tracked via thank you page | ✔️ | ✔️ | |
| Tracked server side for 100% accuracy | ✔️ | ||
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filter orders by sales channel | ✔️ | ||
| Includes refunds | ✔️ | ||
| User-provided data for improved attribution | ✔️ | ||
| Custom mapping to a source / medium | ✔️ | ||
Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection compared to Addingwell and Stape. With server-side tracking, Littledata ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders. It also filters orders by sales channel and includes refunds, enhancing attribution with user-provided data. In contrast, Addingwell and Stape rely on tracking via the thank you and checkout pages, limiting their data to completed transactions and checkout starts only. Littledata's server-side approach tracks all checkout steps, is compatible with checkout extensibility, and supports accelerated checkouts, providing a more complete view of user behavior and purchase journeys.
| Feature | Addingwell | Stape | Littledata |
|---|---|---|---|
| Google Ads Conversions | |||
| Unreliable tracking via thank you page | ✔️ | ✔️ | |
| Tracked direct from Shopify's servers | ✔️ | ||
| Real-time tracking of Enhanced Conversions | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
| Feature | Addingwell | Stape | Littledata |
|---|---|---|---|
| Key benefits | |||
| 100% accurate revenue in Meta | ✔️ | ✔️ | ✔️ |
| Boost to Event Match Quality Score | ✔️ | ||
| Pre-purchase audiences based on first-party data | ✔️ | ||
| Target subscriptions vs one-time purchases | ✔️ | ||
| Fully automatic setup | ✔️ | ||
| AddToCart | |||
| Via Conversions API | ✔️ | ||
| InitiateCheckout | |||
| Via Conversions API | ✔️ | ||
| Includes all checkout steps | ✔️ | ||
| Purchase | |||
| Via Conversions API | ✔️ | ✔️ | ✔️ |
| Includes post-purchase upsells | ✔️ | ||
| Includes recurring orders | ✔️ | ||
| Filters to exclude orders from some channels | ✔️ | ||
| New vs Returning customer conversions | ✔️ | ||
