Addingwell vs Stape

Is Addingwell or Stape a better data solution for Shopify brands?

Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Stape competitors

What is Stape?

Stape is your all-in-one solution for server-side data tracking. Industry leaders and top companies choose us to boost data quality and marketing ROI while maintaining security compliance.


Addingwell vs Stape comparison

FeatureAddingwellStapeLittledata
Server-side tracking✔️✔️✔️
Works with platforms other than Shopify✔️✔️minus
Founder owned and ledminus✔️✔️
30 day free trialminusminus✔️
Identity resolution to boost audiencesminusminus✔️
Customer data to marketing platformsminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Addingwell offers comprehensive server-side tracking with a focus on data quality and governance, suitable for various platforms. Stape also provides server-side tracking but emphasizes its all-in-one solution and security compliance. Littledata stands out with a 30-day free trial, automatic no-code setup, and identity resolution features, enhancing audience targeting and simplifying the tracking process. Additionally, Littledata's automatic tracking of checkout steps offers a unique advantage over both Addingwell and Stape, making it a more user-friendly option for ecommerce managers.

Reviews comparison

Addingwell vs Stape's customer reviews

AddingwellStapeLittledata
Example product reviewSetup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."Stape Server GTM is difficult to configure without technical expertise, and after multiple attempts, I was still unable to get it working.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support reviewThe support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."Although the app is free, I cannot recommend it based on my experience.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Addingwell vs Stape's monthly subscription cost

Store sizeAddingwellStapeLittledata
50 orders / month$90$40$39
500 orders / month$90$40$199
5,000 orders / month$130$150$449
20,000 orders / month$400$400$1390

For 50 orders, Addingwell is 125% more expensive than Stape and 131% more than Littledata. At 500 orders, Addingwell and Stape are equal, while Littledata is 66% more expensive than both. For 5000 orders, Addingwell is 13% cheaper than Stape but 63% less than Littledata. At 20000 orders, Addingwell and Stape are equal, while Littledata is 99% more expensive than both. Overall, Addingwell tends to be more expensive, especially at lower order volumes.

Supported data destinations

DestinationAddingwellStapeLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
TikTok✔️✔️✔️
Google Ads✔️✔️✔️
Pinterest✔️✔️✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Snap✔️minusminus
Segmentminusminus✔️

Addingwell focuses on integrating with major advertising platforms like Google Ads and Meta Ads, emphasizing direct ad performance tracking. Stape includes Klaviyo and Attentive, targeting email and SMS marketing, which enhances customer engagement tracking. Littledata also supports Klaviyo and Attentive but adds Segment, allowing for broader data integration and customer journey analysis. Overall, the main difference lies in the inclusion of email/SMS marketing tools in Stape and Littledata, while Addingwell is more focused on advertising performance.

Google Analytics comparison

Addingwell vs Stape's solution for Google Analytics

FeatureAddingwellStapeLittledata
Product list views & clicks
Consistent product identifier in GA4minus✔️✔️
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked via checkout page✔️✔️minus
Tracks checkout started only✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked via thank you page✔️✔️minus
Tracked server side for 100% accuracyminusminus✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
Includes refundsminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Littledata's purchase and checkout tracking offers superior accuracy and comprehensive data collection compared to Addingwell and Stape. With server-side tracking, Littledata ensures 100% accuracy, capturing all purchase events, including post-purchase upsells and recurring orders. It also filters orders by sales channel and includes refunds, enhancing attribution with user-provided data. In contrast, Addingwell and Stape rely on tracking via the thank you and checkout pages, limiting their data to completed transactions and checkout starts only. Littledata's server-side approach tracks all checkout steps, is compatible with checkout extensibility, and supports accelerated checkouts, providing a more complete view of user behavior and purchase journeys.

Google Ads comparison

Addingwell vs Stape's solution for Google Ads

FeatureAddingwellStapeLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Addingwell vs Stape's solution for Meta Ads

FeatureAddingwellStapeLittledata
Key benefits
100% accurate revenue in Meta✔️✔️✔️
Boost to Event Match Quality Scoreminusminus✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Addingwell against Stape
Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

Can I switch from Stape to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Stape setup.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

How does Stape work?

Stape hosts server-side Google Tag Manager so you have the flexibility and customization of a sGTM setup without the hosting costs and hassle. However, only the purchase events are coming from Shopify's servers

Does Stape work with Shopify?

Yes, Stape is installed on an unknown number of Shopify sites according to the latest stats from BuiltWith.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Stape suitable for Enterprise brands?

Stape is used by 32 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Which marketing tools does Stape support?

Stape supports Google Analytics, Meta Ads, TikTok, Klaviyo, Attentive, Google Ads and Pinterest.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.

Who owns Stape?

Stape is an independent private company headquartered in Ukraine. Denis Golubovskyi is Stape's CEO.