Addingwell vs Blotout

Is Addingwell or Blotout a better data solution for Shopify brands?

Addingwell competitors

What is Addingwell?

Addingwell is a fully-managed GTM server-side hosting + tooling (monitoring, adblocker bypass, Safari resilience) to improve data quality, performance and governance.


Blotout competitors

What is Blotout?

Blotout restores your marketing signals in the post-cookie world. Your returning customers are showing up as anonymous and Blotout aims to identify them.


Addingwell vs Blotout comparison

FeatureAddingwellBlotoutLittledata
Server-side tracking✔️✔️✔️
Works with platforms other than Shopify✔️✔️minus
Identity resolution to boost audiencesminus✔️✔️
Customer data to marketing platformsminus✔️✔️
Founder owned and ledminus✔️✔️
30 day free trialminusminus✔️
Fully automatic, no code setupminusminus✔️
Automatic tracking of checkout stepsminusminus✔️
No-code setup for Shopify Hydrogenminusminus✔️

Addingwell focuses on server-side tracking and data quality improvements, offering tools for monitoring and adblocker bypass, but lacks a free trial and automatic setup. Blotout also provides server-side tracking and identity resolution, targeting anonymous returning customers, but does not emphasize ease of use. Littledata stands out with a 30-day free trial, fully automatic no-code setup, and automatic tracking of checkout steps, making it more user-friendly and accessible for ecommerce managers looking for efficient data collection and tracking solutions.

Reviews comparison

Addingwell vs Blotout's customer reviews

AddingwellBlotoutLittledata
Example product reviewSetup took just a few seconds, and it works right away. All my pixels from GTM are now server-side and perfectly connected. So much money saved on ads."After using Blotout for a couple months, we decided to drop them... Blotout was taking credit for a lot of Klaviyo pixel events that would’ve happened anyway... Event match quality in Facebook was marginally better, but I don’t think it warrants the cost or complexity.""We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution."
Example support reviewThe support was very fast to answer our questions and super helpful. Just be careful to check that the events don't trigger twice."It took weeks to get a reply regarding a refund... it seems they grew too fast to keep up with customer service.""Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!"
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Cost comparison

Addingwell vs Blotout's monthly subscription cost

Store sizeAddingwellBlotoutLittledata
50 orders / month$90$79$39
500 orders / month$90$400$199
5,000 orders / month$130$1980$449
20,000 orders / month$400$5000$1390

For 50 orders, Addingwell is 14% more expensive than Blotout and 131% more than Littledata. At 500 orders, Addingwell and Blotout are equal, while Littledata is 66% more expensive. For 5000 orders, Addingwell is 93% cheaper than Blotout but 63% more than Littledata. At 20000 orders, Addingwell is 92% cheaper than Blotout and 50% more than Littledata. Overall, Addingwell is generally more affordable at higher volumes, while Blotout significantly increases in cost.

Supported data destinations

DestinationAddingwellBlotoutLittledata
Google Analytics✔️✔️✔️
Meta Ads✔️✔️✔️
Google Ads✔️✔️✔️
TikTok✔️minus✔️
Pinterest✔️minus✔️
Klaviyominus✔️✔️
Attentiveminus✔️✔️
Snap✔️minusminus
Segmentminusminus✔️

Addingwell focuses on integrating with major advertising platforms like TikTok and Snap, enhancing ad performance tracking. Blotout emphasizes email marketing with Klaviyo and Attentive, targeting customer engagement. Littledata offers a broader range, including Segment for data orchestration, and supports both TikTok and Pinterest, catering to diverse marketing strategies. Each solution has unique strengths based on the platforms they integrate with, impacting how you track and optimize your ecommerce performance.

Google Analytics comparison

Addingwell vs Blotout's solution for Google Analytics

FeatureAddingwellBlotoutLittledata
Product list views & clicks
Tracks products list as you scrollminusminus✔️
Tracks clicks on product listminusminus✔️
Consistent product identifier in GA4minusminus✔️
Add to Cart
Tracked client-side✔️✔️minus
Tracked server-sideminusminus✔️
Enriched product infominusminus✔️
Tracks remove from cartminusminus✔️
Checkout steps
Tracked via checkout page✔️minusminus
Tracks checkout started only✔️minusminus
Tracked direct from Shopify's serversminusminus✔️
Compatible with checkout extensibilityminusminus✔️
Compatible with accelerated checkoutsminusminus✔️
Purchase
Tracked server side for 100% accuracyminus✔️✔️
Tracked via thank you page✔️minusminus
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filter orders by sales channelminusminus✔️
Includes refundsminusminus✔️
User-provided data for improved attributionminusminus✔️
Custom mapping to a source / mediumminusminus✔️

Google Ads comparison

Addingwell vs Blotout's solution for Google Ads

FeatureAddingwellBlotoutLittledata
Google Ads Conversions
Unreliable tracking via thank you page✔️✔️minus
Tracked direct from Shopify's serversminusminus✔️
Real-time tracking of Enhanced Conversionsminusminus✔️
Fully automatic setupminusminus✔️
New vs Returning customer conversionsminusminus✔️

Meta Ads comparison

Addingwell vs Blotout's solution for Meta Ads

FeatureAddingwellBlotoutLittledata
Key benefits
100% accurate revenue in Meta✔️minus✔️
Boost to Event Match Quality Scoreminus✔️✔️
Pre-purchase audiences based on first-party dataminusminus✔️
Target subscriptions vs one-time purchasesminusminus✔️
Fully automatic setupminusminus✔️
AddToCart
Via Conversions APIminusminus✔️
InitiateCheckout
Via Conversions APIminusminus✔️
Includes all checkout stepsminusminus✔️
Purchase
Via Conversions API✔️✔️✔️
Includes post-purchase upsellsminusminus✔️
Includes recurring ordersminusminus✔️
Filters to exclude orders from some channelsminusminus✔️
New vs Returning customer conversionsminusminus✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
Learn more
googleAnalytics
Comparing Addingwell against Blotout
Can I switch from Addingwell to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Addingwell setup.

Can I switch from Blotout to Littledata?

Yes, join dozens of Shopify brands who made the switch to Littledata for simpler server-side tracking, faster setup, and transparent pricing. We’ll even help migrate your Blotout setup.

How does Addingwell work?

Addingwell's all-in-one platform makes the most out of GTM Server-Side,
and goes even beyond.

Does Addingwell work with Shopify?

Yes, Addingwell is installed on 700 Shopify sites according to the latest stats from BuiltWith.

How does Blotout work?

Blotout's EdgeTag aims to bypass the iOS restrictions on cookies to track browser events to a customer profile - even if that customer has opted out of being tracked.

Does Blotout work with Shopify?

Yes, Blotout is installed on 900 Shopify sites according to the latest stats from BuiltWith.

Is Addingwell suitable for Enterprise brands?

Addingwell is used by 10 sites in the top 100,000 globally - so this solution is unlikely to be appropriate for Enterprise brands.

Is Blotout suitable for Enterprise brands?

Blotout is used by 1724 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Addingwell support?

Addingwell supports Google Analytics, Meta Ads, TikTok, Google Ads, Pinterest and Snap.

Which marketing tools does Blotout support?

Blotout supports Google Analytics, Meta Ads, Klaviyo, Google Ads and Attentive.

Who owns Addingwell?

Addingwell is owned by Didomi and run out of Lille, France. Romain Baert is Addingwell's CEO.

Who owns Blotout?

Blotout is an independent private company headquartered in Fremont, California. Mandar Shinde is Blotout's CEO.