Turn your Shopify data into sharper marketing signals
Event Editor attaches data from your Shopify apps to events flowing to Meta, Google, and Klaviyo. Start learning from the most valuable buyers.
Marketing is blind to your best customers
Loyalty tiers, reviews, subscriptions, and product attributes sit in Shopify apps that your marketing platforms never see. So your ad algorithms bid blind and your email flows run on half the picture.
- Wasted ad spend — Meta and Google Ads bid on generic purchase events, not the customers who actually drive profit
- Email flows that can't segment properly — Data locked in LoyaltyLion, Recharge, or Metafields never informs your automations
- GA4 data missing business context — Generic conversions tell you nothing about which customers or products are actually driving revenue.
Action your Shopify data where you need it
The Event Editor pulls data from your Shopify metafields, loyalty, review, and other apps and attaches it to the events already flowing to your destinations.
No custom code. No app lock-in. Pick an event, define what to include, and it flows automatically.
Teach ads what a good conversion looks like
Noisy signal is as bad as signal loss. Let ad algorithms learn from the conversions that actually matter.
- Hero product targeting — Lookalike audiences built on buyers of your highest-margin product, not every buyer
- Cut wasted ad spend — Zero-value transactions and test orders stripped out before they reach Meta or Google Ads. Your ROAS figures reflect real performance.
- Profit-based bidding — Replace grand total with subtotal so shipping and tax stop inflating your conversion values
Eliminate the hassle of Google Tag Manager. Littledata maintains server-side conversion tracking between Shopify, Google, Meta, Klaviyo, and more — so your marketing can scale, automatically.
Google Analytics
Google Ads
Meta Ads
Klaviyo
TikTok
Segment
Filter the noise before it trains your algorithms
Recurring subscription charges, test orders, and $0 transactions teach your ad algorithms the wrong lessons and your ROAS figures become untrustworthy. The Event Editor filters in real time so only clean, relevant signals reach your destinations.
Send Shopify's hidden data to Klaviyo
Product attributes and customer metafields are invisible to your flows. Event Editor surfaces that data and sends it to Klaviyo. No custom integration required.
- Segment on product metafields — Trigger flows based on variant attributes or custom product data Klaviyo couldn't see before
- Personalise with customer metafields — Use subscription status, VIP tier, or any custom customer field to drive smarter segmentation
Every purchase is carrying data your ad platforms can't see yet.