Turn your Shopify data into sharper marketing signals

Your Shopify apps hold loyalty tiers, review scores, subscription status, and product attributes that your marketing platforms never see. So your ad algorithms bid blind and your email flows run on half the picture.

• Wasted ad spend — Meta and Google Ads bid on generic purchase events, not the customers who actually drive profit
• Email flows that can't segment properly — Klaviyo only knows what reaches it. Data locked in LoyaltyLion, Recharge, or Metafields never informs your automations
• GA4 data missing business context — Orders arrive as plain conversions, and tell you nothing about which customers or products are actually driving revenue.

The Event Editor pulls data from your Shopify metafields, loyalty, review, and other apps and attaches it to the events already flowing to your destinations.

No custom code. No app lock-in. Pick an event, define what to include, and it flows automatically.

Generic purchase events treat a $15 order the same as a $400 one. The Event Editor lets ad algorithms learn from the conversions that actually matter.

• Hero product targeting — Lookalike audiences built on buyers of your highest-margin product, not every buyer
• Cut wasted ad spend — Zero-value transactions and test orders stripped out before they reach Meta or Google Ads. Your ROAS figures reflect real performance.
• Profit-based bidding — Replace grand total with subtotal so shipping and tax stop inflating your conversion values

Recurring subscription charges, test orders, and $0 transactions teach your ad algorithms the wrong lessons and your ROAS figures become untrustworthy. The Event Editor filters in real time so only clean, relevant signals reach your destinations.

Klaviyo only receives what Shopify passes by default. Product attributes and other custom data in metafields are invisible to your flows. The Event Editor surfaces that data and sends it to Klaviyo, no custom integration required.

• Segment on product metafields — Trigger flows based on variant attributes or custom product data Klaviyo couldn't see before
• Personalise with customer metafields — Use subscription status, VIP tier, or any custom customer field to drive smarter segmentation