Optimize ads on profit, not revenue
Profit Signal calculates gross margin in real-time to use in conversions for Meta, Google Ads, or GA4.
Don't optimize ads on the wrong number!
Ad algorithms learn from the conversion values you send them. When you only send revenue, they optimize for revenue. A $150 order with 20% margin looks identical to a $150 order with 60% margin. So campaigns optimize toward customers who buy at volume but contribute little profit. Fix that in a few clicks.
Set once, no spreadsheets
Profit Signal subtracts shipping, taxes, fees, and COGS from revenue, then sends that figure to Meta & Google Ads. You define margins as percentage, by product type, vendor, or tag - and each order is calculated in real-time.
It's safe to roll-out: confirm the customer-level metrics in Google Analytics before changing how all your ads optimize.
No inventory import required
Most profit-tracking tools require a spreadsheet upload or a live connection to your ERP. Profit Signal uses percentage-based margins instead: a figure you already know, with no dependency complex ERP integrations.
Find customers worth keeping
Stop bidding for low-margin outcomes and starts finding customers whose purchases actually contribute margin. This improves ROAS, gives cleaner internal reporting (report on gross profit in Google Analytics and other connected dashboards)
