Terms of Use

Updated 28th August 2026

These Terms of Use ("Agreement") are entered into by Littledata Technologies Ltd, a company incorporated in England & Wales with its registered office at 2a Northbrook Court, Park Street, Newbury, England, RG14 1EA ("Littledata", "we", "us") and the entity agreeing to these terms ("You", "Customer").

By executing an Order Form, clicking to accept, or using the Services, You agree to be bound by this Agreement.

If an executed Order Form exists, it prevails in the event of conflict.

1. DEFINITIONS

"Services" means the Littledata software platform, integrations, APIs, reporting tools, and related support services.

"Software" means Littledata's proprietary applications, code, processing systems and documentation.

"Customer Data" means data submitted to the Services by or on behalf of Customer.

"Derived Data" means anonymised and aggregated data created by Littledata from Customer Data, from which neither Customer, any end user, nor Customer's confidential business metrics can be identified.

"Fees" means amounts payable under the applicable Contract or Order Form.

"Contract" means an Order Form, Services Agreement, statement of work, or online subscription accepted by Customer.

"Term" means the period during which Littledata provides the Services to Customer, as specified in the applicable Contract or, where none is specified, the period from Customer's acceptance of this Agreement until termination.

"Initial Term" means the first subscription period, as specified in the applicable Contract or, where none is specified, Customer's first billing period.

"Connected Destination" means a third-party platform or service to which the Services can transmit data, as identified in Littledata's product documentation.

"Personal Data" has the meaning given in the UK General Data Protection Regulation and the Data Protection Act 2018.

"Confidential Information" means non-public information disclosed by one party to the other that is marked confidential or that a reasonable person would understand to be confidential, but excludes information that: is or becomes publicly available other than through breach of this Agreement; was lawfully known to the recipient before disclosure; is independently developed without use of the discloser's information; or is required to be disclosed by law or a competent authority.

2. FEES AND PAYMENT

2.1 Fees Based on Shopify Orders

Fees are calculated based on the total number of orders processed through Customer's Shopify store(s), as measured solely by Littledata ("Order Volume").

For clarity:

  • Order Volume includes all completed, paid, partially paid, cancelled, draft or refunded orders recorded in Shopify, whether or not such orders are transmitted to any Connected Destination.
  • Order Volume is determined using Shopify data accessed via Shopify APIs.
  • Littledata's measurement of Order Volume shall be final and binding absent manifest error.

2.2 Order Volume Changes

If Customer's actual Order Volume exceeds the contracted volume tier:

  • Littledata may invoice overage fees at the rate specified in the applicable Contract; and/or
  • Littledata may automatically re-tier Customer to the appropriate pricing tier on 30 days' notice.

If Order Volume exceeds the contracted tier by more than 20% for two consecutive months, Littledata may re-tier Customer to the appropriate pricing tier for the remainder of the Term on 30 days' notice.

2.3 Recurring and Non-Recurring Fees

All recurring Fees are payable in advance unless otherwise stated in the Contract.

All non-recurring Fees are due on the effective date of the applicable order or statement of work.

2.4 Payment Terms

Invoices are payable within the timeframe specified in the applicable Contract.

Overdue amounts accrue interest at the lesser of 1.5% per month or the maximum rate permitted by applicable law.

Customer may not withhold, offset or set-off payments unless finally determined by a court of competent jurisdiction.

2.5 Suspension for Non-Payment or Excess Usage

Littledata may suspend all or part of the Services immediately if:

  • Fees are overdue;
  • Order Volume materially exceeds contracted levels; or
  • Customer otherwise breaches this Agreement.

Suspension does not relieve Customer of committed Fees.

2.6 Pricing Adjustments

Following the Initial Term, unless otherwise agreed in writing, Fees may be adjusted at each renewal to Littledata's then-standard pricing, or increased once in any 12-month period in line with the most recently published annual UK Consumer Price Index rate (as published by the Office for National Statistics), whichever Littledata elects, but not both in the same 12-month period.

3. TERM AND TERMINATION

The Term is as defined in Section 1 or the applicable Contract.

Unless otherwise stated:

  • Annual subscriptions auto-renew for 12 months.
  • Notice of non-renewal must be given at least 30 days before renewal.

Littledata may suspend or terminate immediately if:

  • Customer materially breaches this Agreement and, where the breach is capable of remedy, fails to remedy it within 14 days of written notice
  • Customer violates applicable law in connection with the Services
  • Customer's use of the Services poses, in Littledata's reasonable opinion, a material security, regulatory, or reputational risk

Upon termination:

  • Access ceases immediately
  • If Customer requests in writing within 30 days of termination, Littledata will delete or return Customer Data without undue delay, except to the extent retention is required by applicable law
  • Otherwise, Littledata may retain Customer Data after termination for the remainder of the retention period in Section 5 (up to 12 months from collection), including to create Derived Data, after which it will be deleted or anonymised
  • Derived Data may be retained and used in accordance with Section 5.1

4. CUSTOMER OBLIGATIONS

Customer is responsible for:

  • Accuracy and legality of Customer Data
  • All activity under its account
  • Ensuring integrations are properly configured
  • Compliance with data protection laws

Littledata is not responsible for errors caused by:

  • Third-party platforms
  • Customer misconfiguration
  • API outages outside Littledata control

5. DATA PROTECTION

Customer is the Data Controller. Littledata acts as Data Processor. Littledata's Privacy Policy describes how Littledata handles Personal Data.

Littledata will:

  • Implement appropriate technical and organisational measures
  • Notify Customer without undue delay and in any event within 48 hours of becoming aware of a Personal Data breach affecting Customer Data
  • Process data only on documented instructions

Customer, as Data Controller, instructs and authorises Littledata to (a) retain Customer Data, including event-level data, for up to 12 months from collection, including after termination of this Agreement, and (b) anonymise and aggregate Customer Data to create Derived Data. These instructions are subject to Customer's right to request deletion or return of Customer Data under Section 3.

5.1 Derived Data

Littledata may create Derived Data during and after the Term. Customer agrees that Littledata owns all right, title and interest in Derived Data and may use, reproduce, license and commercialise Derived Data for any lawful purpose, including benchmarking, service improvement, product development, and the creation of statistical, predictive and behavioural models, including through affiliates and third parties, provided that Derived Data does not identify Customer, any end user, or Customer's confidential business metrics. For clarity, Littledata may apply models created from Derived Data to Customer Data as part of providing the Services, including to generate predictions about Customer's end users (such as predicted lifetime value) for Customer's use; such predictions are Customer Data processed on Customer's instructions and are made available only to Customer. This Section survives termination of this Agreement.

6. CONFIDENTIALITY

Each party shall keep the other's Confidential Information confidential and use it only for purposes of this Agreement.

Derived Data is not Customer's Confidential Information, and nothing in this Section restricts Littledata's creation, use, licensing or commercialisation of Derived Data in accordance with Section 5.1.

Confidentiality obligations survive for 2 years following termination.

7. INTELLECTUAL PROPERTY

Littledata retains all intellectual property rights in the Services, in Derived Data, and in any models, insights, benchmarks or other works created from Derived Data, each of which Littledata may assign or license without restriction.

Customer receives a limited, non-exclusive, non-transferable licence to use the Services during the Term.

Customer shall not reverse engineer, copy, modify, or create derivative works of the Software or the Services, or use them to build a product or service that competes with the Services.

Feedback provided by Customer may be used by Littledata without restriction.

8. INDEMNIFICATION

8.1 Customer Indemnity

Customer shall indemnify Littledata against third-party claims arising from:

  • Customer Data
  • Customer misuse
  • Customer breach of law
  • Violations of privacy rights

This indemnity does not apply to the extent a claim arises from Littledata's breach of this Agreement or from Littledata's use, licensing or commercialisation of Derived Data.

8.2 Littledata IP Indemnity (Limited)

Littledata will defend Customer against third-party claims alleging that the unmodified Software infringes intellectual property rights.

This indemnity does not apply to claims arising from:

  • Modifications by Customer
  • Combination with third-party systems
  • Use outside permitted scope

If infringement occurs, Littledata may:

  • Modify the Software,
  • Replace it,
  • Procure a licence, or
  • Terminate the affected Service and refund prepaid Fees pro rata.

This section states Customer's sole and exclusive remedy for IP infringement.

9. DISCLAIMER

Except as expressly stated, Services are provided "as is".

Littledata disclaims all implied warranties including merchantability, fitness for purpose, and non-infringement.

Littledata does not guarantee:

  • Continuous error-free operation
  • Accuracy of third-party data
  • Compatibility with all future platform changes

10. SERVICE LEVELS

If an applicable Contract includes Service Levels:

  • Service credits are Customer's sole and exclusive remedy for SLA failures.
  • SLA failures do not constitute material breach unless expressly stated in the Contract.

11. LIMITATION OF LIABILITY

11.1 Exclusion of Indirect Loss

Neither party shall be liable for:

  • Loss of profits
  • Loss of revenue
  • Loss of business
  • Loss of data, except loss of Customer Data caused by Littledata's breach of Section 5, which remains subject to the cap in Section 11.2
  • Indirect, incidental, consequential, or punitive damages

11.2 Aggregate Liability Cap

Except for excluded liabilities below, each party's total aggregate liability arising out of or in connection with the Services shall not exceed the total Fees paid by Customer in the 12 months preceding the claim.

11.3 Unlimited Liability Carve-Outs

Nothing limits liability for:

  • Death or personal injury caused by negligence
  • Fraud or fraudulent misrepresentation
  • Any liability that cannot legally be limited

12. FORCE MAJEURE

Neither party is liable for delay or failure caused by events beyond reasonable control, including:

  • Internet failures
  • Platform API outages
  • Regulatory changes
  • Natural disasters
  • Cyber attacks, except to the extent resulting from that party's failure to maintain reasonable security measures

13. PUBLICITY

Littledata may identify Customer as a customer and use Customer's name and logo for marketing unless otherwise agreed in writing.

14. GOVERNING LAW

This Agreement is governed by the laws of England & Wales.

The courts of England & Wales have exclusive jurisdiction.

15. GENERAL

Customer may not assign this Agreement without Littledata's consent.

Littledata may assign to an affiliate or in connection with change of control.

If any provision is unenforceable, the remainder remains effective.

No waiver is effective unless in writing.