Accurate data for every Shopify Market

Shopify Markets unifies the storefront, but reduces flexibility for customer data.

• Google Analytics relies on manual, unreliable segmentation
• Paid Media optimizes on mixed signals from high and low-value regions
• Email & SMS depends on market proxies like country or language

Use one Google Analytics property per market, or roll-up to a single property with custom dimensions for market_id and market_handle.

See accurate revenue and attribution by region, without filters or fragile workarounds.

When conversions are blended together, high-value and low-value markets get mixed, and algorithms learn from the wrong patterns.

Littledata routes conversion events to market-specific Google or Meta accounts so each market is optimized independently.

Build market-specific flows, or exclude markets with different inventory, without relying on proxy filters like country or locale.

Report in Klaviyo by market_id for clearer insights and more precise segmentation.

Littledata captures all Shopify events server-side and enriches them with market context before they reach your marketing channels.

• Aligns automatically with Shopify’s release cycle
• Removes dependency on manual workarounds
• Requires no engineering or tag maintenance