One data layer. Every ad platform.

Yes. Littledata connects Shopify to Google Ads, Meta Ads, TikTok, Microsoft Advertising, and Pinterest at the same time. Every connection draws on the same shared data layer, delivered through each platform's own server-side API - install the Littledata app once, then enable each ad platform as you need it.

No. Littledata captures events once from Shopify's server and distributes them to all connected platforms through each platform's native API: Google Enhanced Conversions, Meta CAPI, TikTok Events API, Microsoft UET API, and the Pinterest API for Conversions. There is no per-platform pixel to install or maintain.

Meta receives AddToCart, InitiateCheckout, AddPaymentInfo, Purchase, Recurring Purchase, and Post Purchase Upsell. TikTok receives Add to Cart, Initiate Checkout, Add Payment Info, Complete Payment, and upsells. Google Ads and Microsoft Advertising receive purchase conversions, split into new and returning customer conversions. Pinterest receives AddToCart and Checkout.

Yes. Every ad platform reads from the same shared data layer, so turning on a new destination never means rebuilding your tracking from scratch. Connect Shopify to Littledata once, then enable Google Ads, Meta, TikTok, Microsoft Advertising, or Pinterest whenever you need them.

Yes. Because Littledata sends conversion data directly from Shopify's servers to each ad platform's API, the tracking path never passes through the customer's browser. Ad blockers, iOS privacy restrictions, and cookie limitations do not affect server-side events.

Each connection takes about 10 minutes. Install the Littledata app from the Shopify App Store, connect your ad platform accounts, and server-side tracking goes live on each platform as you connect it. No developer or custom code is required.

No. Littledata creates its own conversion actions and goals in each ad platform, running alongside the Google & YouTube, Facebook & Instagram, or Microsoft Channel apps. Benchmark the server-side conversions against your existing tracking, then make Littledata's primary once you've validated the uplift. One exception - disconnect the TikTok sales channel's Customer Data Sharing option to avoid duplicate tracking.

Yes. Littledata classifies each Shopify order before it is sent, so Google Ads, Meta, and Microsoft Advertising receive distinct new customer and returning customer conversions. Bid on the new customer conversion and repeat purchases stop inflating your acquisition results.

Yes. Meta receives a Recurring Purchase event for each subscription charge plus a First Recurring Purchase conversion, Microsoft Advertising gets a First Recurring Purchase goal, and Google Ads attributes recurring orders. Meta also receives predicted lifetime value with every purchase event.

Yes. All data is processed server-side and first-party identifiers such as email, phone, name, and address are hashed before they reach any ad platform, following each platform's privacy specification for enhanced matching.

Yes. Every event Littledata sends to every ad platform includes the Shopify Market handle and ID, so you can compare campaign performance by region, build market-specific audiences, and adjust bidding per market with no extra configuration.