Stop wasting ad spend

Track every Shopify conversion for a stronger signal into Google, Meta, TikTok etc

Shopify brands increasing ROAS with Littledata

Server-side connections to ad platforms

Google Ads

Meta CAPI

SOON
Microsoft Ads

TikTok to Shopify API (CAPI)

shopify session enrichment

Recognize more returning Shopify customers

Regain the tracking capabilities lost since iOS 14 with Session Enrichment and Persistent ID. Littledata improves measurement, activation and retargeting.


Improved Event Match Quality Score

Match more ads with revenue

Streaming first-party customer data from Shopify into Google and Meta allows their algorithms to match ads to revenue - and allocate more budget to winning ads.


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Server-side tracking

Accurate Shopify data. Never blocked

Littledata pioneered server-side tracking for Shopify. After just 10 minutes setup our Shopify app can feed 100% accurate conversions to your marketing channels.


Server-side tracking made easy

You don't need a developer. Connect your Shopify store automatically to Google, Meta, TikTok, and Bing in 10 minutes to enable better retargeting, reporting and audience building. Serverside tracking for meta

Littledata vs Shopify sales channels

(Google & YouTube or Facebook & Instagram apps)

BenefitLittledataShopify sales channels
Page View✔️✔️
View Content✔️✔️
Purchase✔️Unreliable
Server-side Add to Cart, Initiate Checkout and Add Payment Info events✔️minus
Split Conversions by Shopify Market✔️minus
Target new vs returning customers✔️minus
Recurring Purchases & Upsells✔️minus