Microsoft Ads upgrade for Shopify

Increase Bing Ads ROAS with server-side Enhanced Conversions

30% performance boost for Microsoft Ads

Server-side Universal Event Tracking attributes more revenue to Microsoft Advertising, eliminates revenue discrepancies with Shopify, and allows attribution of offline or recurring orders to Bing Ads

Enhanced Conversions in Microsoft Ads

First-party customer data sent with the conversion allows Microsoft to match revenue to ads, even across devices and when cookies are blocked. More revenue matching means more efficient budget optimization.

Automatic setup of Microsoft Ads Enhanced Conversions

Automatic setup in the Littledata app

Setup with no code in 10 minutes for any Shopify store. Littledata powers a more reliable Primary Conversion event to boost your ad performance.

How much revenue are you missing from Microsoft Ads?

What's your annual revenue online?

Which of types of orders do you want to track? Select all that apply.

Recovered web orders

Upsells

Recurring orders

Draft orders

Other sales channels

You could be missing9% of your revenue data:

$9.2M

$850,000

Tracked without Littledata

Littledata Assisted Revenue

A LittledataPlusplan would pay for itself17times over, assuming you use Littledata's Assisted Revenue to get a 10% boost in marketing efficiency.

Focus ad spend on new customers

We trigger a New Customer conversion to focus your Meta spend on new customer acquisition, and improve your Marketing Efficiency Ratio (MER). Also track New Subscription Customers.

Get more from Microsoft Ads with server-side Univeral Event Tracking

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