Shopify app

Google Analytics app for Shopify and Shopify Plus. Fix your tracking and benchmark performance.

100+ five-star reviews
Used by Geologie
“Given the complexity of bringing the development of our analytics in-house compared to the pricing and high level of support of Littledata, it really doesn’t make sense to do this ourselves.”
Used by JAXXON
"Littledata and their team have been great to work with. It wasn't an easy thing to migrate all our analytics but the server side-tracking has resulted in cleaner data."
Used by Earth Fed Muscle
“I can’t say enough positive things about Littledata. It’s worth every penny. We used to have lots of missing orders and transaction data in GA, but now we have literally 100% accuracy.”
Earth Fed Muscle

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Littledata Shopify Tracking

Shopify App for ecommerce tracking

Complete tracking for online sales and marketing, including:

  • Order volumes in Shopify match Google Analytics
  • Marketing attribution for online sales
  • Ecommerce details like product list position and adds-to-cart
  • Site search

Accurate LTV reporting

Accurate LTV reporting by tracking first time vs recurring payments

  • Recurring transactions and checkout flows
  • First-time payments vs recurring transactions
  • Segment by customer lifetime value (LTV)
  • Accurate tracking for payment gateways like PayPal, Stripe, and Shopify Payments
  • Data layer can be used with GTM for advanced tracking and reporting

Google Analytics Audit

Google Analytics audit for data accuracy

Trust your data with automated audit checks, fixes and alerts. Our industry-leading audit tool ensures accurate Google Analytics tracking across the customer life cycle, from marketing to revenue.

Automated connections

Automated connections with sales and marketing apps

If you're selling products by subscription, our Recharge integration will make your life 10x easier. Pull everything into Google Analytics with seamless connections to Recharge, Facebook Ads, Google Ads (AdWords), Refersion, CartHook and more.


What’s wrong with Shopify’s current reports?

Shopify’s reporting is simplistic, and won’t let you view the contribution of multiple marketing campaigns. Shopify reports are incomplete, so the most successful Shopify and Shopify Plus stores use advanced Google Analytics reporting to maximize ROI. Littledata Shopify connection ensures accurate data.

Doesn’t Shopify already link with Google Analytics?

It does, but the information is incomplete. Not all the sales will be captured in Google Analytics, or attributed to the correct campaign. Without Littledata, you are also missing essential details like click-through rate (CTR) and add-to-cart rate for individual products.

Which events does your Shopify App track?

The Littledata Shopify app uses a smart script and server-side tracking to capture complete user behaviour details, from marketing channels to Enhanced Ecommerce checkout steps, including sales, refunds and recurring purchases. Events you can track

I’m drowning in data – how will another reporting app help?

Littledata isn't a reporting app in the traditional sense. It's a next-gen analytics app that automatically fixes tracking so that you can trust your data and focus on the most useful metrics for growth. Access reports in your favorite dashboard app or directly in Google Analytics. Enterprise plans include custom reports.

Ready to try the top Google Analytics app for Shopify?

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