Accurate marketing data with Stay AI
Track first-time and recurring Stay AI orders in your marketing channels, attributed to the campaign that won each subscriber
The direct answer
What does Littledata do for Stay AI subscriptions?
Stay AI subscriptions are sold through the Shopify checkout, so Littledata tracks them automatically. Littledata splits one-off purchases, first-time subscription orders, and recurring orders, sends each one server-side to Google Analytics 4, Google Ads, Meta, and Segment, and attributes renewals to the marketing source of the subscriber's first order.
- First-time and recurring orders - tracked automatically, with no extra setup in Stay AI.
- Marketing attribution for subscription revenue - see which channels bring subscribers who stay.
- Segment performance - by payment source and product category.
- Custom dimensions for LTV - lifetime revenue and purchase count per customer.
The problem
Why retention wins don't show up in ad reports
Stay AI creates each renewal on schedule, without a site visit, so browser-based tracking can't connect that recurring revenue to the campaign that won the customer.
- Lifetime value hidden - GA4 shows renewals without a channel, so acquisition channels look worth only their first order.
- Ad platforms misled - renewals counted as purchases inflate ROAS and train bidding on customers you already have.
Littledata labels every order type, so each destination gets the orders it should count.
Where do Stay AI orders go?
| Destination | What it receives |
|---|---|
| Google Analytics 4 | All orders, with order tags in the Affiliation dimension |
| Meta Ads | Purchase for new orders, with optional First Recurring Purchase and Recurring Purchase events |
| Google Ads | Purchase and New Customer Purchase conversion actions, with an optional filter to exclude renewals |
| Segment | Order Completed and checkout events, with order tags in the affiliation property |
First Recurring Purchase for Meta
Optimize your Meta Ads campaigns for new subscription customers by triggering a conversion only for the customer's first subscription order.
- First Recurring Purchase - Littledata - an Event Editor recipe you register as a custom conversion in Meta.
- Renewals kept out by default - Meta's standard Purchase event excludes recurring orders.
Smarter retention marketing with Klaviyo
Accurate server-side tracking of on-site behavior in Klaviyo ensures your retention flows are personalized to the product of most interest. When subscription status is stored as Shopify customer tags, the Event Editor can add it to browse and cart events, for example to send lapsed subscribers a resubscribe offer.
How do I track Stay AI orders?
Install Littledata
Add Littledata from the Shopify App Store and connect GA4, Meta, Google Ads, or Segment. No code needed.
Orders tracked automatically
Stay AI orders are picked up through the Shopify checkout, including order tags added shortly after each order is created.
Split order types in GA4
Create the Affiliation custom dimension in GA4 to compare one-off, first-time, and recurring orders.
Set up subscriber conversions
In the Event Editor, add the First Recurring Purchase recipe for Meta, or exclude renewals from Google Ads conversions.