Connect Pinterest Ads to Shopify sales

AddToCart and Checkout are sent server-side through the Pinterest API for Conversions, which are the events Pinterest accepts from servers. ViewCategory is tracked in the browser on product and collection pages, and client-side AddToCart and Checkout require Littledata's custom pixel. Pinterest's Checkout event is the equivalent of a purchase, and Point of Sale and Draft orders are excluded.

The Pinterest Tag runs in the browser, so ad blockers, Apple's Intelligent Tracking Prevention, and iOS privacy updates can stop it from recording conversions. Littledata sends events from the server as well, so purchases are still tracked and attributed to your campaigns when the tag is blocked. Pinterest processes server events like web events, using them for measurement, reporting, and optimization.

The Pinterest for Shopify app installs both the Pinterest Tag and Conversions API, but it doesn't document which events it sends server-side or which customer fields it shares for Enhanced Match. Littledata sends AddToCart and Checkout server-side for every online order, with first-party checkout data for 100% Enhanced Match on Checkout, and lists every event and field in its tracking schema. To compare, check each event's source (API or Tag) and match rate in Pinterest Ads Manager.

When a shopper clicks a Pinterest ad, Pinterest adds an epik parameter to the landing page URL, which is saved as a first-party cookie on your store. Littledata passes it with server-side events, so conversions are attributed to the right Pinterest campaign even when browser tracking alone would miss them.

Enhanced Match depends on how much customer data is available when the event fires. Checkout events reach 100% match quality because the shopper shares their email and address at checkout. AddToCart events from shoppers who are not logged in, or who use an ad blocker, can have a 0% match because there is no customer data to send. Make sure Enhanced Match is enabled in Pinterest to get the most from Littledata's server-side events.

Yes, for tracking. Any app that also sends Pinterest events, including the native Pinterest sales channel, can duplicate your conversion data. Disabling the native sales channel also pauses its product catalog sync, so put a third-party catalog sync in place first to avoid disrupting your Pinterest product feed.

Yes. Every event includes the Shopify Market handle and ID, so you can see which markets drive the most conversions and build market-specific audiences for retargeting and dynamic product ads, with no per-market configuration in Littledata.

No. Install the Littledata Shopify app with no code required and connect Pinterest as a destination. Littledata connects Pinterest alongside Google, Meta, TikTok, and Microsoft Ads from the same app.

Yes, all data is processed server-side and fully compliant with privacy regulations.

Our team offers managed onboarding, ongoing support, and in-depth documentation. Visit our Help Center or contact us.