Littledata is the ecommerce data platform for modern DTC brands

Our mission is to make it ridiculously easy to connect sales, marketing and customer data. Since launching our first Shopify app in 2017, we have empowered thousands of data-driven brands to make better decisions to accelerate growth.
littledata globe

We work remotely around the world

Our HQ is London, where it all started, but we have customers and teammates around the world

OfficesOfficesOfficesOffices

Our Story

2015

expand

Analytics consulting with ecommerce brands including Micro Scooters and MADE.COM

2016

expand

Littledata receives first angel funding to build an analytics tool. Open offices in London (HQ) and Romania.

2017

expand

Launch first Shopify app for Google Analytics.

2018

expand

Advanced integrations with Shopify apps including Recharge and CartHook.

2019

expand

Shopify source for Segment.com becomes a turnkey data pipeline for larger DTC brands.

2020

expand

Close seed round led by Henley Business Angels (UK). Acquire Facebook Feed and Pixel Perfect apps. Featured in e.ventures Top Seed Companies to Watch.

2021

expand

Open US subsidiary. Support for headless tracking, subscriptions in the Shopify checkout, and beta releases for BigCommerce and GA4.

2022

expand

Expand team. Expand agency partner program. Increase focus on data warehouse destinations like BigQuery. Move BigCommerce and GA4 out of beta. Add Facebook Conversions API connection.

Values

Curious

Curious

We're always learning and not afraid to ask questions
Inspired by Data

Inspired by Data

We make decisions based on both analytics and creativity
Proactive

Proactive

We're proactive and always ready to iterate and innovate
Customer-centric

Customer-centric

We put customers first and design with you in mindx

Leadership

photo

Edward Upton

Founder & CEO

photo

Ari Messer

Co-founder & CMO

photo

Bianca Dihoiu

Head of Customer Support

photo

Rares Ionescu

Product Manager

photo

David Pascu

Head of Client Services

photo

Natalie Upton

Head of Talent

photo

Blake Wisz

Growth Marketing Manager

Get in touch

icon

Sales

Learn how accurate data can drive your growth

BOOK A DEMO →
icon

Support

View our ecommerce spec and documentation

VISIT HELP CENTER →
icon

Contact

Looking for something else? Get in touch with an analytics expert

CONTACT US →

Learn more

icon

Investors

Check out Littledata on AngelList

LEARN MORE →
icon

Partners

See how we work with tech partners and agency partners

LEARN MORE →
icon

Careers

We’re hiring! View current openings

GO TO CAREERS →

Subscribe to our newsletter

LinkedInAre you on linkedIn?Follow Littledata News