Building the data layer for Shopify
Our mission is to make it ridiculously easy for Shopify brands to connect marketing channels with accurate customer data. We capture every event once, server-side, and deliver the same trusted data to Google, Meta, Klaviyo, TikTok and the AI tools that now run on top of it.
Littledata today
2000+
Shopify brands running on Littledata
70M
Orders tracked every month
50+
Countries with Littledata customers
2017
Launched our first Shopify app
Our mission
One source of accurate data for every channel
Ecommerce tracking was broken, so we built a better way. Most setups rebuild the same events for every channel, one pixel per platform, each measuring your store differently. Littledata captures browser and server events once, then delivers identical, accurate data everywhere it needs to go.
- One schema - every channel sees the same events and revenue.
- Identity that persists - every order tied to the right customer and campaign.
- Signals for the AI era - clean conversion data that feeds smarter bidding, flows and models.
Our story
A decade of solving Shopify data
- 2015 - Started as an analytics consultancy for ecommerce brands including MADE.COM and Micro Scooters.
- 2017 - Launched our first Shopify app for Google Analytics.
- 2019 - Turnkey Shopify source for Segment, plus deep integrations for subscriptions with Recharge.
- 2021 - Opened our US subsidiary. Added tracking for headless stores and subscriptions in the Shopify checkout.
- 2022 - Launched Google Analytics 4 and Meta Conversions API destinations, fully server-side.
- 2023 - Added TikTok and Pinterest connections, and BigQuery access via GA4.
- 2024 - Launched the Klaviyo destination to boost identity resolution and abandoned flows.
- 2026 - Extended the data layer for the AI era with Bot Protection, Profit Signal and Monitor AI.
Our team
We work remotely around the world
Littledata started in London, and the UK is still our HQ. Today we are a remote-first team working across three hubs, London, New York and Cluj, with teammates and customers in more than 50 countries.
We hire people who love solving hard data problems for real merchants, wherever they live.
Our values
Curious
We're always learning and not afraid to ask questions
Inspired by Data
We make decisions based on both analytics and creativity
Proactive
We're proactive and always ready to iterate and innovate
Customer-centric
We put customers first and design with you in mind
