Littledata is the ecommerce data platform for modern DTC brands
Our mission is to make it ridiculously easy to connect sales, marketing and customer data. Since launching our first Shopify app in 2017, we have empowered thousands of data-driven brands to make better decisions to accelerate growth.We work remotely around the world
Our HQ is London, where it all started, but we have customers and teammates around the world
Our Story
2015
Analytics consulting with ecommerce brands including Micro Scooters and MADE.COM
2016
Littledata receives first angel funding to build an analytics tool. Open offices in London (HQ) and Romania.
2017
Launch first Shopify app for Google Analytics.
2018
Advanced integrations with Shopify apps including Recharge and CartHook.
2019
Shopify source for Segment.com becomes a turnkey data pipeline for larger DTC brands.
2020
Close seed round led by Henley Business Angels (UK). Acquire Facebook Feed and Pixel Perfect apps. Featured in e.ventures Top Seed Companies to Watch.
2021
Open US subsidiary. Support for headless tracking, subscriptions in the Shopify checkout, and beta releases for BigCommerce and GA4.
2022
Expand team. Expand agency partner program. Increase focus on data warehouse destinations like BigQuery. Move BigCommerce and GA4 out of beta. Add Facebook Conversions API connection.
Values
Curious
We're always learning and not afraid to ask questionsInspired by Data
We make decisions based on both analytics and creativityProactive
We're proactive and always ready to iterate and innovateCustomer-centric
We put customers first and design with you in mindxLeadership
Edward Upton
Founder & CEO
Ari Messer
Co-founder & CMO
Bianca Dihoiu
Head of Customer Support
Rares Ionescu
Product Manager
David Pascu
Head of Client Services
Natalie Upton
Head of Talent
Blake Wisz
Growth Marketing Manager