How Møbelkompagniet Recovered Six Figures in 30 Days with SB Digital & Littledata

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Introduction

Møbelkompagniet is one of Denmark’s fastest-growing furniture retailers, known for its curated range of stylish, high-quality pieces and a strong focus on customer experience. Working with SB Digital, the team wanted to capture more value from their existing Klaviyo setup by reaching additional high-intent customers and prospects.

When SB Digital reviewed performance, they saw a key limitation: Klaviyo’s native flows only trigger when an event is matched directly to a known profile. Sessions without that match went unaddressed, and no abandonment email was sent.

Littledata fills this gap by ensuring those unmatched events are still captured and linked to profiles, so flows can fire as intended.

By combining SB Digital’s flow expertise with Littledata’s identity resolution, Møbelkompagniet was able to recover missed add-to-cart, checkout, and viewed product events that legacy flows had failed to reach.


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Challenge

Heading into 2025, Møbelkompagniet’s priority was clear: maximize lifecycle revenue and strengthen customer retention. Working with SB Digital, the team reviewed Klaviyo performance to understand where value was being lost.

They found gaps in identity resolution between Shopify and Klaviyo that limited flow performance:

  • Add-to-cart, checkout, and viewed product events weren’t always tied to the right customer profile.
  • As a result, abandonment flows didn’t trigger reliably.
  • Prospects and customers were left without receiving reminders or incentives for their abandonments.

For Møbelkompagniet, this translated into lost revenue. SB Digital, together with Littledata, needed a way to improve abandonment performance without disrupting Klaviyo’s native flows.


"I knew Møbelkompagniet had the potential to capture even more abandoned and convert them, but I was very surprised by the amount of revenue that was being made in just the first month. The solution with Littledata literally only took a few minutes, and the value is unmatched.” — Søren, SB Digital

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Solution

SB Digital partnered with Littledata to implement Littledata’s server-side Klaviyo integration. The setup was designed to complement existing abandonment flows without disruption:

  • Quick setup: Littledata’s connection was running in minutes.
  • Dual-flow configuration: Legacy flows continued as normal, while Littledata’s flows only triggered when the original setup failed to recognize the abandonment from a prospect or customer.
  • No overlap, no disruption: just incremental recovery from previously invisible sessions.

This approach gave Møbelkompagniet reliable coverage across abandonment events while maintaining a consistent customer experience.


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Results

Within 30 days, Littledata’s improved identity resolution delivered clear performance gains:

  • Abandoned Cart (Littledata): +240% incremental revenue
  • Abandoned Checkout (Littledata): +70% incremental revenue
  • Browse Abandonment (Littledata): +328% incremental revenue
  • Overall: +112% uplift in abandonment-driven revenue compared to running legacy flows alone

In total, Møbelkompagniet recovered six figures in revenue in the first month after implementation.


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Why it Matters

  • No disruption: Legacy flows remained unchanged.
  • Measured uplift: Littledata only fired when legacy flows didn’t, ensuring a clean, incremental gain.
  • Proven ROI: Six-figure recovery in under a month demonstrated immediate business impact.