How UCAN doubled their abandoned cart revenue
Who is UCAN?
UCAN, a leading sports performance brand known for its innovative nutrition products, used Littledata’s Klaviyo integration to improve its abandoned cart emails. After 30 days of running Littledata-triggered and legacy flows in parallel, abandoned cart revenue rose 110%, an additional $4,400 in one month, and revenue per email recipient rose 43%.
UCAN empowers athletes to achieve their best. With a commitment to science-backed ingredients and high-quality products, UCAN has become a trusted name in the sports industry.
Why was UCAN missing abandoned cart revenue?
Abandoned carts are a common challenge for DTC brands, representing missed opportunities for revenue and customer engagement. UCAN, despite having a robust email marketing strategy, was missing out on significant revenue due to ineffective targeting of abandoned cart emails.
Key Wins
+110%
Abandoned Cart Revenue
+43%
Revenue per Email Recipient
How did Littledata improve cart emails?
Littledata’s Klaviyo integration proved to be the perfect solution for UCAN’s challenges, providing:
- Enhanced Identity Resolution: Precise targeting of abandoned cart emails by linking anonymous browsing sessions with opted-in users.
- Real-time Event Tracking: Triggering key events directly from Shopify’s servers ensured timely and relevant abandoned cart emails.
- Seamless Integration with Klaviyo: Smooth implementation with compatible events, eliminating the need for property remapping.
- Increased Audience Size: Littledata’s server-side identity resolution better links opted-in customer profiles to pre-checkout events, increasing audience size without additional marketing spend.
- Product Category Personalization: Littledata trigger splits by category and dynamic hero images in abandoned cart emails tailored to customer interests enhanced personalization and effectiveness.
What results did UCAN see?
After 30 days of running the new Littledata-triggered and legacy flows in parallel, UCAN experienced:
- 110% Increase in Abandoned Cart Revenue: Generating an additional $4,400 in one month.
- 43% Higher Revenue per Email Recipient: Personalized campaigns based on enriched data led to $1.75 revenue per recipient from Littledata-triggered flows versus $1.22 from legacy flows.
UCAN’s success story with Littledata’s Klaviyo integration underscores the power of data-driven strategies in driving business growth. With precise targeting, real-time tracking, and personalization, UCAN enhanced their abandoned cart email performance and achieved substantial revenue growth.
UCAN’s results with Littledata
Littledata-triggered Klaviyo flows vs. legacy flows, run in parallel for 30 days.
| Metric | Result |
|---|---|
| Abandoned cart revenue | +110% (an additional $4,400 in one month) |
| Revenue per email recipient | +43% ($1.75 from Littledata-triggered flows vs. $1.22 from legacy flows) |
| Test period | 30 days, new and legacy flows in parallel |
