Introduction
UCAN, a leading sports performance brand known for its innovative nutrition products, empowers athletes to achieve their best. With a commitment to science-backed ingredients and high-quality products, UCAN has become a trusted name in the sports industry.
Challenge
Abandoned carts are a common challenge for DTC brands, representing missed opportunities for revenue and customer engagement. UCAN, despite having a robust email marketing strategy, was missing out on significant revenue due to ineffective targeting of abandoned cart emails.
Key Wins
+110%
Abandoned Cart Revenue
+43%
Revenue per Email Recipient
Solution
Littledata’s Klaviyo integration proved to be the perfect solution for UCAN’s challenges, providing:
- Enhanced Identity Resolution: Precise targeting of abandoned cart emails by linking anonymous browsing sessions with opted-in users.
- Real-time Event Tracking: Triggering key events directly from Shopify’s servers ensured timely and relevant abandoned cart emails.
- Seamless Integration with Klaviyo: Smooth implementation with compatible events, eliminating the need for property remapping.
- Increased Audience Size: Littledata’s server-side identity resolution better links opted-in customer profiles to pre-checkout events, increasing audience size without additional marketing spend.
- Product Category Personalization: Littledata trigger splits by category and dynamic hero images in abandoned cart emails tailored to customer interests enhanced personalization and effectiveness.
Results
After 30 days of running the new Littledata-triggered and legacy flows in parallel, UCAN experienced:
- 110% Increase in Abandoned Cart Revenue: Generating an additional $4,400 in one month.
- 43% Higher Revenue per Email Recipient: Personalized campaigns based on enriched data led to $1.75 revenue per recipient from Littledata-triggered flows versus $1.22 from legacy flows.
UCAN’s success story with Littledata’s Klaviyo integration underscores the power of data-driven strategies in driving business growth. With precise targeting, real-time tracking, and personalization, UCAN enhanced their abandoned cart email performance and achieved substantial revenue growth.
