Littledata vs Elevar

Is Littledata or Elevar a better data solution for Shopify brands?

Littledata competitors

What is Littledata?

Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads, and is used by 2.10k Shopify sites.


Elevar competitors

What is Elevar?

Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6.30k Shopify sites.


Overall Littledata vs Elevar comparison

FeatureLittledataElevar
Overall benefits
30 day free trial✔️minus
Privacy compliant✔️✔️
Identity resolution✔️✔️
Server-side tracking✔️✔️
Customer data to marketing platforms✔️✔️

Google Analytics comparison

Comparing Littledata against Elevar's solution for Google Analytics

FeatureLittledataElevar
Product list views & clicks
Tracks products list as you scroll✔️✔️
Tracks clicks on product list✔️✔️
Consistent product identifier in GA4✔️minus
Add to Cart event
Tracked server-side✔️✔️
Enriched product info✔️✔️
Tracks remove from cart✔️✔️
Checkout steps
All steps tracked server-side✔️✔️
Compatible with checkout extensibility✔️✔️
Compatible with accelerated checkouts✔️✔️
Purchase event
Tracked server side✔️✔️
Includes post-purchase upsells✔️✔️
Includes recurring orders✔️✔️
Filters to exclude order from some channels✔️✔️
Includes refunds✔️✔️

Klaviyo comparison

Comparing Littledata against Elevar's solution for Klaviyo

FeatureLittledataElevar
Identity resolution
Privacy compliant - visitor can opt out✔️✔️
Does not use third-party email lists✔️✔️
Uses other marketing channel cookies to boost identity✔️✔️
Viewed Product trigger
Tracked server-side✔️minus
Enriched product info✔️minus
Backwards compatible with Klaviyo templates✔️✔️
Trigger split by product category✔️✔️
Tracked client-sideminus✔️
Added to Cart trigger
Tracked server-side✔️✔️
Enriched product info✔️✔️
Backwards compatible with Klaviyo templates✔️✔️
Trigger split by product category✔️minus
Tracks remove from cart✔️minus

Meta Ads comparison

Comparing Littledata against Elevar's solution for Meta Ads

FeatureLittledataElevar
Key benefits
100% accurate revenue in Meta✔️✔️
Boost to Event Match Quality Score✔️✔️
Pre-purchase audiences based on first-party data✔️✔️
Target subscriptions vs one-time purchases✔️minus
Added to Cart trigger
Via Conversions API✔️✔️
Checkout steps
Via Conversions API✔️✔️
Includes all checkout steps✔️✔️
Purchase event
Via Conversions API✔️✔️
Includes post-purchase upsells✔️✔️
Includes recurring orders✔️minus
Filters to exclude orders from some channels✔️✔️
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
googleAnalytics
Comparing Littledata against Elevar
How does Littledata work?

Littledata uses a combination of browser tracking and a server-to-server connection to ensure 100% of revenue is tracked, and that the purchase can be linked to the pre-checkout user journey.

Does Littledata work with Shopify?

Yes, Littledata is installed on 2.10k Shopify sites according to the latest stats from BuiltWith.

Does Elevar work with Shopify?

Yes, Elevar is installed on 6.30k Shopify sites according to the latest stats from BuiltWith.

Is Littledata suitable for Enterprise brands?

Littledata is used by 39 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Is Elevar suitable for Enterprise brands?

Elevar is used by 129 sites in the top 100,000 globally - so this solution is likely suitable for Enterprise scale brands.

Which marketing tools does Littledata support?

Littledata supports Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo and Google Ads.

Which marketing tools does Elevar support?

Elevar supports Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads.

Who owns Littledata?

Littledata is an independent private company headquartered in London, UK. Edward Upton is Littledata's CEO.

Who owns Elevar?

Elevar is owned by Buxton and run out of Charleston, South Carolina. Brad Redding is Elevar's CEO.

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