Is Littledata or Elevar a better data solution for Shopify brands?
Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata connects Shopify to Google Analytics, Meta Ads, TikTok, Pinterest, Klaviyo, Google Ads and Segment, and is used by 2,100 Shopify sites according to BuiltWith.
Elevar is designed to fix conversion tracking issues and GTM setup with server-side tracking that pushes data back to marketing channels. Elevar connects Shopify to Google Analytics, Meta Ads, Pinterest, TikTok, Klaviyo, Attentive and Google Ads, and is used by 6,300 Shopify sites according to BuiltWith.
Feature | Littledata | Elevar |
---|---|---|
Customer data to marketing platforms | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Identity resolution / session enrichment | ✔️ | ✔️ |
Public statement of privacy compliance | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout extensibility | ✔️ |
Destination | Littledata | Elevar |
---|---|---|
Google Ads | ✔️ | ✔️ |
Klaviyo | ✔️ | ✔️ |
✔️ | ✔️ | |
TikTok | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
Google Analytics | ✔️ | ✔️ |
Segment | ✔️ | |
Attentive | ✔️ |
Feature | Littledata | Elevar |
---|---|---|
Product list views & clicks | ||
Tracks clicks on product list | ✔️ | ✔️ |
Tracks products list as you scroll | ✔️ | ✔️ |
Consistent product identifier in GA4 | ✔️ | |
Add to Cart event | ||
Tracks remove from cart | ✔️ | ✔️ |
Enriched product info | ✔️ | ✔️ |
Tracked server-side | ✔️ | ✔️ |
Checkout steps | ||
Compatible with accelerated checkouts | ✔️ | ✔️ |
Compatible with checkout extensibility | ✔️ | ✔️ |
All steps tracked server-side | ✔️ | ✔️ |
Purchase event | ||
Includes refunds | ✔️ | ✔️ |
Filters to exclude order from some channels | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ |
Tracked server side | ✔️ | ✔️ |
User-provided data for improved attribution | ✔️ | |
Tracked client-side | ✔️ |
Feature | Littledata | Elevar |
---|---|---|
Identity resolution | ||
Never adds new emails to your marketing list | ✔️ | ✔️ |
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Tracked server-side | ✔️ | ✔️ |
Enriched product info (e.g. category) | ✔️ | |
Added to Cart trigger | ||
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Enriched product info (e.g. category) | ✔️ | ✔️ |
Tracked server-side | ✔️ | ✔️ |
Target the whole contents of the cart | ✔️ | |
Checkout Started trigger | ||
Tracked server-side | ✔️ | |
Backwards compatible with Klaviyo templates | ✔️ |
Feature | Littledata | Elevar |
---|---|---|
Google Ads Conversions | ||
Server-side Enhanced Conversions | ✔️ | ✔️ |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ |
Feature | Littledata | Elevar |
---|---|---|
Key benefits | ||
Pre-purchase audiences based on first-party data | ✔️ | ✔️ |
Boost to Event Match Quality Score | ✔️ | ✔️ |
100% accurate revenue in Meta | ✔️ | ✔️ |
Target subscriptions vs one-time purchases | ✔️ | |
Added to Cart trigger | ||
Via Conversions API | ✔️ | ✔️ |
Checkout steps | ||
Includes all checkout steps | ✔️ | ✔️ |
Via Conversions API | ✔️ | ✔️ |
Purchase event | ||
Filters to exclude orders from some channels | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ |
Via Conversions API | ✔️ | ✔️ |
Includes recurring orders | ✔️ |