Littledata offers a comprehensive solution for Shopify Plus brands with its fully automatic, no-code setup, making it user-friendly for DTC brands. The 30-day free trial allows brands to test its features, including automatic tracking of checkout extensibility, which enhances the checkout process. In contrast, Elevar focuses on fixing conversion tracking issues and requires more manual setup for Google Tag Manager (GTM), which may not be as seamless for users.

Both platforms provide identity resolution and server-side tracking, ensuring compliance and effective data integration with marketing platforms. However, Littledata's emphasis on automation and ease of use, along with its established reputation among top Shopify brands, positions it as a more efficient choice for brands looking to capture revenue and accelerate growth without extensive technical involvement.

For an online store with 50 orders per month, Elevar is approximately 413% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5000 orders, Elevar is about 29% more expensive than Littledata. At 20,000 orders, Elevar is around 19% more expensive than Littledata. Overall, Littledata consistently offers lower pricing, while Elevar's costs increase significantly at lower order volumes.

Littledata and Elevar both offer similar data destinations for tracking, but Littledata includes Segment, which allows for more advanced data integration and routing capabilities. Elevar, on the other hand, features Yotpo Email & SMS and Postscript, focusing on customer engagement and retention through these specific channels. Both platforms support major advertising and analytics tools like Google Analytics, Meta Ads, and TikTok, but the inclusion of Segment in Littledata and Yotpo/Postscript in Elevar highlights their differing approaches to data management and marketing strategies.

Littledata's purchase and checkout tracking offers superior accuracy and flexibility by tracking all steps server-side, ensuring 100% accuracy and capturing user interactions throughout the checkout process. This includes post-purchase upsells and recurring orders, which are essential for comprehensive analytics. Additionally, it allows for filtering orders by sales channel and includes refunds, enhancing data quality. User-provided data improves attribution, while custom mapping to source/medium provides tailored insights. In contrast, Elevar's tracking relies on the thank you page, which may miss critical interactions, and direct tracking from Shopify's servers may not capture the full user journey as effectively as Littledata's server-side approach.

Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. It not only provides documentation for GDPR/CCPA compliance and ensures no new emails are added to your marketing list, but it also enhances identity resolution by utilizing cookies from other marketing channels. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events allows for a more comprehensive view of customer interactions, improving segmentation and targeting. In contrast, Elevar lacks the advanced identity resolution and historical data integration features, making Littledata a more robust choice for effective customer tracking and marketing optimization.