Littledata's automated server-side tracking makes it ridiculously easy for DTC brands to connect marketing channels with customer data. Top Shopify brands like Rothy's, Geologie and Jaxxon use Littledata to capture more revenue and accelerate growth. Littledata is used by 2,100 Shopify sites according to BuiltWith.
Elevar was designed to fix GTM setup, with server-side tracking into to marketing channels. Since the acquisition by Buxton (now Audiense), most of the founding team has left and the Audiense product is no longer focussed on Shopify marketing. Elevar is used by 6,300 Shopify sites according to BuiltWith.
Feature | Littledata | Elevar |
---|---|---|
Identity resolution to boost audiences | ✔️ | ✔️ |
Server-side tracking | ✔️ | ✔️ |
Customer data to marketing platforms | ✔️ | ✔️ |
30 day free trial | ✔️ | |
Founder owned and led | ✔️ | |
Fully automatic, no code setup | ✔️ | |
Automatic tracking of checkout steps | ✔️ | |
No-code setup for Shopify Hydrogen | ✔️ |
Littledata offers a 30-day free trial and is founder-owned, ensuring dedicated leadership. Its fully automatic, no-code setup simplifies integration for Shopify brands, with features like automatic tracking of checkout steps. In contrast, Elevar, while providing similar identity resolution and server-side tracking, has shifted focus post-acquisition, potentially affecting its Shopify relevance. Littledata's emphasis on ease of use and comprehensive tracking makes it a superior choice for DTC brands looking to enhance revenue and growth without complex setups.
Littledata | Elevar | |
---|---|---|
Example product review | "We were having difficulties with accurate and consistent revenue attribution...With Littledata implemented, we now get consistent and accurate revenue attribution." | "They continue to charge you after uninstalling and cancelling your plan...made absolutely 0 impact to my tracking." |
Example support review | "Customer support is absolutely amazing... you can never go wrong when an app does what it says and tacks on great service!" | "Awful support. I am now $700 in charges without even using the stupid thing because it made absolutely 0 impact." |
Link | Read more reviews | Read more reviews |
Store size | Littledata | Elevar |
---|---|---|
50 orders / month | $39 | $200 |
500 orders / month | $149 | $200 |
5,000 orders / month | $349 | $450 |
20,000 orders / month | $799 | $950 |
For an online store with 50 orders per month, Elevar is approximately 413% more expensive than Littledata. At 500 orders, all services cost the same at $149. For 5000 orders, Elevar is about 29% more expensive than Littledata. At 20,000 orders, Elevar is around 19% more expensive than Littledata. Overall, Littledata consistently offers lower pricing, while Elevar's costs increase significantly at lower order volumes.
Destination | Littledata | Elevar |
---|---|---|
Google Analytics | ✔️ | ✔️ |
Meta Ads | ✔️ | ✔️ |
TikTok | ✔️ | ✔️ |
✔️ | ✔️ | |
Klaviyo | ✔️ | ✔️ |
Google Ads | ✔️ | ✔️ |
Attentive | ✔️ | ✔️ |
Segment | ✔️ | |
Yotpo Email & SMS | ✔️ | |
Postscript | ✔️ |
Littledata and Elevar both offer similar data destinations for tracking, but Littledata includes Segment, which allows for more advanced data integration and routing capabilities. Elevar, on the other hand, features Yotpo Email & SMS and Postscript, focusing on customer engagement and retention through these specific channels. Both platforms support major advertising and analytics tools like Google Analytics, Meta Ads, and TikTok, but the inclusion of Segment in Littledata and Yotpo/Postscript in Elevar highlights their differing approaches to data management and marketing strategies.
Feature | Littledata | Elevar |
---|---|---|
Product list views & clicks | ||
Tracks products list as you scroll | ✔️ | ✔️ |
Tracks clicks on product list | ✔️ | ✔️ |
Consistent product identifier in GA4 | ✔️ | |
Add to Cart event | ||
Tracked server-side | ✔️ | ✔️ |
Enriched product info | ✔️ | ✔️ |
Tracks remove from cart | ✔️ | ✔️ |
Checkout steps | ||
Tracked direct from Shopify's servers | ✔️ | ✔️ |
Compatible with checkout extensibility | ✔️ | ✔️ |
Compatible with accelerated checkouts | ✔️ | ✔️ |
Purchase event | ||
Tracked server side for 100% accuracy | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ |
Includes recurring orders | ✔️ | ✔️ |
Filter orders by sales channel | ✔️ | ✔️ |
Includes refunds | ✔️ | ✔️ |
User-provided data for improved attribution | ✔️ | |
Custom mapping to a source / medium | ✔️ | |
Tracked via thank you page | ✔️ |
Littledata's purchase and checkout tracking offers superior accuracy and flexibility by tracking all steps server-side, ensuring 100% accuracy and capturing user interactions throughout the checkout process. This includes post-purchase upsells and recurring orders, which are essential for comprehensive analytics. Additionally, it allows for filtering orders by sales channel and includes refunds, enhancing data quality. User-provided data improves attribution, while custom mapping to source/medium provides tailored insights. In contrast, Elevar's tracking relies on the thank you page, which may miss critical interactions, and direct tracking from Shopify's servers may not capture the full user journey as effectively as Littledata's server-side approach.
Feature | Littledata | Elevar |
---|---|---|
Identity resolution | ||
Docs on how an end-user can opt out for GDPR / CCPA | ✔️ | ✔️ |
Never adds new emails to your marketing list | ✔️ | ✔️ |
Uses other marketing channel cookies to boost identity | ✔️ | |
Backstitches Klaviyo profile onto previous customer events | ✔️ | |
Viewed Product trigger | ||
Tracked server-side | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Enriched product info (e.g. category) | ✔️ | |
Added to Cart trigger | ||
Reliable via Shopify's servers | ✔️ | ✔️ |
Enriched product info (e.g. category) | ✔️ | ✔️ |
Backwards compatible with Klaviyo templates | ✔️ | ✔️ |
Target the whole contents of the cart | ✔️ | |
Checkout Started trigger | ||
✔️ |
Littledata offers unique advantages for tracking customers from Shopify to Klaviyo. It not only provides documentation for GDPR/CCPA compliance and ensures no new emails are added to your marketing list, but it also enhances identity resolution by utilizing cookies from other marketing channels. Additionally, Littledata's ability to backstitch Klaviyo profiles onto previous customer events allows for a more comprehensive view of customer interactions, improving segmentation and targeting. In contrast, Elevar lacks the advanced identity resolution and historical data integration features, making Littledata a more robust choice for effective customer tracking and marketing optimization.
Feature | Littledata | Elevar |
---|---|---|
Google Ads Conversions | ||
Tracked direct from Shopify's servers | ✔️ | ✔️ |
New vs Returning customer conversions | ✔️ | ✔️ |
Real-time tracking of Enhanced Conversions | ✔️ | |
Fully automatic setup | ✔️ |
Feature | Littledata | Elevar |
---|---|---|
Key benefits | ||
Added to Cart trigger | ||
Via Conversions API | ✔️ | ✔️ |
Checkout steps | ||
Via Conversions API | ✔️ | ✔️ |
Includes all checkout steps | ✔️ | ✔️ |
Purchase event | ||
Via Conversions API | ✔️ | ✔️ |
Includes post-purchase upsells | ✔️ | ✔️ |
Filters to exclude orders from some channels | ✔️ | ✔️ |
Includes recurring orders | ✔️ |