How KittySpout Boosted Email Retargeting Revenue by 65%
Introduction
KittySpout is a DTC pet brand selling premium cat water fountains alongside subscription-based filter replacements. Their mission is to keep cats healthy and happy with fresh, filtered water every day. Riding the wave of a fast-growing pet wellness market, KittySpout has quickly built a loyal customer base of cat owners who care about hydration and health.
Challenge
KittySpout’s rapid growth from six to seven figures in monthly recurring revenue created new data challenges. As the brand scaled, browser-side tracking couldn’t keep up, and many site events (like product views and add-to-cart) never made it into Klaviyo, leading to incomplete customer profiles.
This data accuracy gap hindered segmentation: key retargeting email flows (browse abandonment, cart abandonment, etc.) were missing thousands of potential contacts and thus underperforming. In short, limited client-side tracking meant gaps in Klaviyo data, reducing the effectiveness of KittySpout’s retargeting and personalization efforts.
Key Wins
+65%
increase in revenue from retargeting email flows
+27%
lift in overall email revenue
Solution
To solve this, KittySpout partnered with email agency Email Kong to implement Littledata’s server-side Klaviyo Integration. A plug-and-play upgrade that can be set up in under 10 minutes.
The team cloned and enhanced their existing Klaviyo flows using Littledata’s server-side events (e.g. server-logged product views and checkout steps) instead of unreliable browser triggers.
This meant previously invisible shopper actions were now captured and fed into Klaviyo in real-time. The process was straightforward: “install the app, clone your existing flows from Klaviyo, turn it live, and you basically print money,” as Bogdan Mihalache described. With no custom code required, KittySpout quickly upgraded their abandoned browse, cart, and checkout flows to target a wider, more accurate audience segment.
Results
Within 30 days of going live, KittySpout saw a 65% increase in revenue from retargeting email flows. This server-side boost also translated to a 27% lift in overall email revenue, significantly improving the brand’s email marketing ROI. Key email flows (browse, cart, and checkout recovery) immediately captured more shoppers and drove higher conversion rates.
“In less than 30 days, KittySpout’s retargeting email flow revenue has increased by 65%,” says Bogdan Mihalache
Littledata’s impact went beyond just flow revenue. Audience segments grew richer and more precise, since every click and browse was now tracked. KittySpout could create new segments (e.g, by product category or customer lifetime value) and run new A/B tests and campaigns based on Littledata’s metrics. Even one-off campaigns started generating extra revenue by targeting these newly identified shoppers.
Summary
By upgrading to Littledata’s server-side tracking, KittySpout transformed its email marketing accuracy and performance. What began as a challenge with data gaps turned into a scalable system of precise, high-ROI email flows. In just a few minutes of setup, Littledata delivered the actionable data that KittySpout needed to supercharge retention, from bigger wins in automated flows to creative new campaigns.
For fast-growing ecommerce brands like KittySpout, Littledata proved to be a critical upgrade for optimizing customer retention and lifetime value, turning lost opportunities into “printed” revenue.
