Optimize Meta Ads for your winning products

Emfas

Meta optimises campaigns around the conversion event you choose. If every purchase looks the same, the algorithm chases any buyer, including one-off discount hunters. This recipe surfaces your loyalty data on the purchase event, so you can tell Meta to find more customers like your VIPs.


Optimize Meta Ads campaigns for your most loyal LoyaltyLion customers

Retargeting your most loyal customers puts your ad budget behind the people most likely to buy again. Instead of paying to re-reach every past buyer, you focus spend on VIP-tier and high-points customers, the ones with the highest lifetime value and the strongest odds of a repeat purchase. Those same customers make the best lookalike seed you have, so Meta finds more people who behave like your best buyers, not just anyone who checked out once. 


Retarget your best LoyaltyLion customers in Meta Ads

LoyaltyLion

Enrich Meta purchase events with Octane AI quiz answers, so you can build lookalike audiences based off a customer need


Build Meta lookalike audiences from Octane AI quiz answers

Octane AI

For a subscription brand, a new subscriber is worth far more than a one-time buyer. Subscriber lifetime value compounds with every renewal, while a one-time purchase is just that. Send first subscription orders to Meta as a separate conversion event, so acquisition campaigns optimise for new subscribers rather than any purchase.


Optimize Meta Ads for new Recharge subscribers

Recharge

Optimize Meta Ads campaigns for your most loyal Rivo customers

Retarget your best Rivo customers in Meta Ads

Rivo

Connect Meta with your Shopify store using Littledata's server-side tracking.

Meta Recipes

Connect Meta with your Shopify store using Littledata's server-side tracking. Follow the recipes below.

Emfas + Meta

Optimize Meta Ads for your winning products

LoyaltyLion + Meta

Optimize Meta Ads campaigns for your most loyal LoyaltyLion customers

Retarget your best LoyaltyLion customers in Meta Ads

Octane AI + Meta

Build Meta lookalike audiences from Octane AI quiz answers

Recharge + Meta

Optimize Meta Ads for new Recharge subscribers

Rivo + Meta

Optimize Meta Ads campaigns for your most loyal Rivo customers

Retarget your best Rivo customers in Meta Ads

How it works