Optimize Meta Ads campaigns for your most loyal Smile.io customers
Send Smile.io data to Meta with Littledata's server-side tracking.
Meta optimises campaigns around the conversion event you choose. If every purchase looks the same, the algorithm chases any buyer, including one-off discount hunters. This recipe surfaces your loyalty data on the purchase event, so you can tell Meta to find more customers like your VIPs.
A loyalty-filtered conversion event
Littledata clones your Purchase event and filters it on a Smile.io data point (a VIP tier or points threshold) so it only counts your most loyal customers.
A campaign optimized on your best buyers
Set the new event as your campaign's optimization goal, and Meta builds its audience model on your best buyers instead of all purchasers.
The Smile.io data you can target
Smile.io syncs customer loyalty data to Shopify as metafields, so Littledata can read it on every order and turn it into an audience signal. The fields you can build an audience around:
| Data points you can target |
|---|
| VIP Tier |
The data layer for Shopify
What is Smile.io?
Smile.io provides a platform for creating and managing customer loyalty programs, enabling brands to reward repeat purchases, referrals, and customer engagement. Its features include customizable rewards, referral incentives, and integrations with popular e-commerce platforms to help drive customer retention and increase sales.
Visit the Smile.io website →