Retarget your best Smile.io customers in Meta Ads
Send Smile.io data to Meta with Littledata's server-side tracking.
Retargeting your most loyal customers puts your ad budget behind the people most likely to buy again. Instead of paying to re-reach every past buyer, you focus spend on VIP-tier and high-points customers, the ones with the highest lifetime value and the strongest odds of a repeat purchase. Those same customers make the best lookalike seed you have, so Meta finds more people who behave like your best buyers, not just anyone who checked out once.
An enriched Purchase event
Littledata adds your Smile.io loyalty data — VIP tier, points balance — to the standard Purchase event it sends to Meta to tell your best customers apart.
Retarget your best customers
In Meta, you create a custom audience from the enriched Purchase event, filtered on a loyalty data point — a VIP tier or a points-balance threshold for retargeting campaigns.
The Smile.io data you can target
Smile.io syncs customer loyalty data to Shopify as metafields, so Littledata can read it on every order and pass it to Meta alongside the purchase. The fields you can build a retargeting audience around:
| Data point you can target |
|---|
| VIP Tier |
What is Smile.io?
Smile.io provides a platform for creating and managing customer loyalty programs, enabling brands to reward repeat purchases, referrals, and customer engagement. Its features include customizable rewards, referral incentives, and integrations with popular e-commerce platforms to help drive customer retention and increase sales.
Visit the Smile.io website →