Optimize Meta Ads for new Smartrr subscribers

Send Smartrr data to Meta with Littledata's server-side tracking.

For a subscription brand, a new subscriber is worth far more than a one-time buyer. Subscriber lifetime value compounds with every renewal, while a one-time purchase is just that. Send first subscription orders to Meta as a separate conversion event, so acquisition campaigns optimise for new subscribers rather than any purchase.

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    Custom event for first subscriptions

    Create a custom Purchase event based on Smartrr data that is sent to Meta only on first-time subscriptions.

  2. Meta logo

    Retarget your best customers

    Set the new event as your campaign's optimization goal, and Meta optimizes towards people likely to start a susbcription, not just make a purchase.

The Smartrr data you can target

Smartrr syncs order subscriptions data to Shopify via tags, so Littledata can read it on every order and pass it to Meta alongside the purchase.

The data layer for Shopify
Littledata unifies browser and server events into one consistent data layer across all your marketing channels, including Shopify Markets, subscriptions, and metafields.
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What is Smartrr?

Smartrr is a Shopify-native subscription platform designed to help e-commerce brands drive predictable, recurring revenue through flexible subscription models, loyalty rewards, advanced analytics, and a highly engaging customer account portal. The platform offers features such as tailored subscription options, build-a-box bundles, retention tools, and 24/7 support, enabling brands to increase subscriber growth, retention, and post-purchase engagement while consolidating their tech stack.

Visit the Smartrr website →