Optimize Meta Ads for new Smartrr subscribers
Send Smartrr data to Meta with Littledata's server-side tracking.
For a subscription brand, a new subscriber is worth far more than a one-time buyer. Subscriber lifetime value compounds with every renewal, while a one-time purchase is just that. Send first subscription orders to Meta as a separate conversion event, so acquisition campaigns optimise for new subscribers rather than any purchase.
Custom event for first subscriptions
Create a custom Purchase event based on Smartrr data that is sent to Meta only on first-time subscriptions.
Retarget your best customers
Set the new event as your campaign's optimization goal, and Meta optimizes towards people likely to start a susbcription, not just make a purchase.
The Smartrr data you can target
Smartrr syncs order subscriptions data to Shopify via tags, so Littledata can read it on every order and pass it to Meta alongside the purchase.
The data layer for Shopify
What is Smartrr?
Smartrr is a Shopify-native subscription platform designed to help e-commerce brands drive predictable, recurring revenue through flexible subscription models, loyalty rewards, advanced analytics, and a highly engaging customer account portal. The platform offers features such as tailored subscription options, build-a-box bundles, retention tools, and 24/7 support, enabling brands to increase subscriber growth, retention, and post-purchase engagement while consolidating their tech stack.
Visit the Smartrr website →