Retarget your best LoyaltyLion customers in Meta Ads
Send LoyaltyLion data to Meta with Littledata's server-side tracking.
Retargeting your most loyal customers puts your ad budget behind the people most likely to buy again. Instead of paying to re-reach every past buyer, you focus spend on VIP-tier and high-points customers, the ones with the highest lifetime value and the strongest odds of a repeat purchase. Those same customers make the best lookalike seed you have, so Meta finds more people who behave like your best buyers, not just anyone who checked out once.
An enriched Purchase event
Littledata adds your LoyaltyLion loyalty data — VIP tier, points balance — to the standard Purchase event it sends to Meta to tell your best customers apart.
Retarget your best customers
In Meta, you create a custom audience from the enriched Purchase event, filtered on a loyalty data point — a VIP tier or a points-balance threshold for retargeting campaigns.
The LoyaltyLion data you can target
LoyaltyLion syncs customer loyalty data to Shopify as metafields, so Littledata can read it on every order and pass it to Meta alongside the purchase. The fields you can build a retargeting audience around:
| Data points you can target |
|---|
| Points total |
| Points lifetime |
| Loyalty tier |
| Number of rewards claimed |
| Number of rewards used |
The data layer for Shopify
What is LoyaltyLion?
LoyaltyLion is a customer loyalty platform designed for ecommerce brands, offering AI-powered tools to increase repeat purchases, customer lifetime value, and revenue through flexible rewards, referral programs, VIP tiers, and advanced analytics. The platform integrates with over 100 partners, supports omnichannel and enterprise needs, and provides personalized strategies and insights to optimize loyalty programs at scale.
Visit the LoyaltyLion website →