Optimize Meta Ads campaigns for your most loyal LoyaltyLion customers
Send LoyaltyLion data to Meta with Littledata's server-side tracking.
Meta optimises campaigns around the conversion event you choose. If every purchase looks the same, the algorithm chases any buyer, including one-off discount hunters. This recipe surfaces your loyalty data on the purchase event, so you can tell Meta to find more customers like your VIPs.
A loyalty-filtered conversion event
Littledata clones your Purchase event and filters it on a LoyaltyLion data point (a VIP tier or points threshold) so it only counts your most loyal customers.
A campaign optimized on your best buyers
Set the new event as your campaign's optimization goal, and Meta builds its audience model on your best buyers instead of all purchasers.
The LoyaltyLion data you can target
LoyaltyLion syncs customer loyalty data to Shopify as metafields, so Littledata can read it on every order and turn it into an audience signal. The fields you can build an audience around:
| Data point you can target |
|---|
| Points total |
| Points lifetime |
| Loyalty tier |
| Number of rewards claimed |
| Number of rewards used |
