Optimize Meta Ads for new Awtomic subscribers
Send Awtomic data to Meta with Littledata's server-side tracking.
For a subscription brand, a new subscriber is worth far more than a one-time buyer. Subscriber lifetime value compounds with every renewal, while a one-time purchase is just that. Send first subscription orders to Meta as a separate conversion event, so acquisition campaigns optimise for new subscribers rather than any purchase.
Custom event for first subscriptions
Create a custom Purchase event based on Awtomic data that is sent to Meta only on first-time subscriptions.
Retarget your best customers
Set the new event as your campaign's optimization goal, and Meta optimizes towards people likely to start a susbcription, not just make a purchase.
The Awtomic data you can target
Awtomic syncs order subscriptions data to Shopify via tags, so Littledata can read it on every order and pass it to Meta alongside the purchase.
The data layer for Shopify
What is Awtomic?
Awtomic is a subscription management platform for Shopify merchants, offering advanced tools for automating repeat billing, personalized retention experiences, bundling, add-ons, upsells, and robust analytics. It enables brands to create engaging, customizable subscription and membership services with features like build-a-box, dynamic discounts, mobile-first design, and seamless migration from other platforms.
Visit the Awtomic website →