Optimise Meta Ads for a single brand with Plytix
Send Plytix data to Meta with Littledata's server-side tracking.
Multi-brand retailers run one Shopify store but sell many brands, and Meta sees only a generic Purchase event, so it optimises for any buyer. When you want to grow one brand specifically, there is no way to tell Meta which purchases count. Plytix already holds your brand attribution. Littledata carries it into the conversion signal, so Meta trains on buyers of the brand you actually want to grow.
A brand-filtered conversion event
Create a new event based on the Purchase event and configured on the Plytix brand metafield. This event fires only when an order contains products from your target brand.
A campaign trained on buyers of that brand
Set the new event as your campaign's optimisation goal, and Meta builds its audience model on buyers of your target brand instead of all purchasers.
The Plytix data you can target
Plytix syncs brand attribution to Shopify as metafields and Littledata can read and turn it into a brand-specific conversion signal.
What is Plytix?
Plytix is a product information management (PIM) platform designed to help businesses centralize, manage, and distribute product data efficiently across multiple sales channels. The platform offers collaborative tools, customizable catalogs, and analytics to streamline product content workflows and improve consistency in digital commerce.
Visit the Plytix website →