Google Analytics

Use clean, controlled taxonomy from Plytix for your reporting in Google Analytics so that they are always accurate and don't become unreliable over time due to category names drifting over time.


Accurate category reports in Google Analytics with clean Plytix taxonomy

Do organic-certified products convert better? What is the view-to-purchase rate by material? Which ingredient drives the highest AOV? Connect product attributs data from Plytix to Google Analytics as custom dimensions and you can slice your GA4 reports and explorations by the attributes that matter to your business.


Analyze product attribute performance in Google Analytics

Shopify has no category hierarchy. You can see that "Apparel" drives revenue, but GA4 can't tell you whether it's Menswear or Womenswear, let alone which subcategory within each. Plytix stores your full taxonomy path (for example, Apparel > Men > Shirts > Oxford) as product metafields. Littledata maps each level of that path to GA4's built-in `item_category` through `item_category5` parameters, giving you up to five levels of drill-down in standard reports and explorations, with no custom dimensions needed.


Drill down by subcategory from Plytix in Google Analytics

Plytix

Plytix is a product information management (PIM) platform designed to help businesses centralize, manage, and distribute product data efficiently across multiple sales channels. The platform offers collaborative tools, customizable catalogs, and analytics to streamline product content workflows and improve consistency in digital commerce.

Klaviyo

Browse abandonment is your highest-volume flow, and a generic "still thinking it over?" wastes it. The products someone views tell you what they care about: sensitive skin, organic cotton, gluten-free. Klaviyo cannot read product metafields on events natively. Littledata is the no-code bridge that puts your PIM data to work in your flows.


Branch Klaviyo browse abandonment flows on product attributes

Optimise Meta Ads for a single brand with Plytix

Optimizing on all purchases trains Meta toward whoever converts cheapest and not necessarily the products you want to grow. Your Plytix data already defines which products matter: by category, margin tier, brand, or collection. Turn that catalogue enrichment into a training signal for Meta's algorithm to find buyers of the products worth selling more of.


Optimize Meta Ads for your winning products

Connect Plytix with your Shopify store using Littledata's server-side tracking.

Plytix Recipes

Connect Plytix with your Shopify store using Littledata's server-side tracking. Follow the recipes below.

Plytix + Google Analytics

Accurate category reports in Google Analytics with clean Plytix taxonomy

Analyze product attribute performance in Google Analytics

Drill down by subcategory from Plytix in Google Analytics

Plytix + Klaviyo

Branch Klaviyo browse abandonment flows on product attributes

Plytix + Meta

Optimise Meta Ads for a single brand with Plytix

Optimize Meta Ads for your winning products

How it works

What is Plytix?