Branch Klaviyo browse abandonment flows on product attributes
Send Plytix data to Klaviyo with Littledata's server-side tracking.
Browse abandonment is your highest-volume flow, and a generic "still thinking it over?" wastes it. The products someone views tell you what they care about: sensitive skin, organic cotton, gluten-free. Klaviyo cannot read product metafields on events natively. Littledata is the no-code bridge that puts your PIM data to work in your flows.
A product-enriched Viewed Product event
Littledata's Event Editor reads the viewed product's Plytix metafield values from Shopify and attaches them to the Viewed Product event sent server-side to Klaviyo at the moment of the view.
A Klaviyo flow that branches on product attributes
Split your browse abandonment flow on the product attribute in the event payload. A shopper who viewed a sensitive-skin moisturizer gets a message that speaks to sensitive skin. A shopper who viewed organic cotton gets a message about materials. Other shoppers get the standard flow.
The Plytix data you can target
Plytix syncs rich product attributes to Shopify as metafields. Littledata can read them on every event and turn them into a segmentation signal.
The data layer for Shopify
What is Plytix?
Plytix is a product information management (PIM) platform designed to help businesses centralize, manage, and distribute product data efficiently across multiple sales channels. The platform offers collaborative tools, customizable catalogs, and analytics to streamline product content workflows and improve consistency in digital commerce.
Visit the Plytix website →