Optimize Meta Ads for new Recharge subscribers
Send Recharge data to Meta with Littledata's server-side tracking.
For a subscription brand, a new subscriber is worth far more than a one-time buyer. Subscriber lifetime value compounds with every renewal, while a one-time purchase is just that. Send first subscription orders to Meta as a separate conversion event, so acquisition campaigns optimise for new subscribers rather than any purchase.
Custom event for first subscriptions
Create a custom Purchase event based on Recharge data that is sent to Meta only on first-time subscriptions.
Retarget your best customers
Set the new event as your campaign's optimization goal, and Meta optimizes towards people likely to start a susbcription, not just make a purchase.
The Recharge data you can target
Recharge syncs order subscriptions data to Shopify via tags, so Littledata can read it on every order and pass it to Meta alongside the purchase.
Benefits of Littledata
Littledata has been trusted by leading Shopify brands since 2017 for reliable server-side tracking.
100% of revenue tracked
Enhanced identity resolution
Connectors for all popular marketing channels
