Optimize Meta Ads for new Recharge subscribers
Send Recharge data to Meta with Littledata's server-side tracking.
For a subscription brand, a new subscriber is worth far more than a one-time buyer. Subscriber lifetime value compounds with every renewal, while a one-time purchase is just that. Send first subscription orders to Meta as a separate conversion event, so acquisition campaigns optimise for new subscribers rather than any purchase.
Custom event for first subscriptions
Create a custom Purchase event based on Recharge data that is sent to Meta only on first-time subscriptions.
Retarget your best customers
Set the new event as your campaign's optimization goal, and Meta optimizes towards people likely to start a susbcription, not just make a purchase.
The Recharge data you can target
Recharge syncs order subscriptions data to Shopify via tags, so Littledata can read it on every order and pass it to Meta alongside the purchase.
| Tags you can target |
|---|
| Active Subscriber |
| Inactive Subscriber |
| Subscription card declined |
The data layer for Shopify
What is Recharge?
Recharge is a subscription management platform that enables businesses to set up, manage, and optimize recurring billing and subscription services, offering tools for customer retention, analytics, and seamless integration with major e-commerce platforms. Using Recharge enhances the customer experience and increases revenue through flexible subscription solutions and automation features.
Visit the Recharge website →