Articles about shopify for ecommerce and Shopify brands.

Most mid-market Shopify brands do not stall because of budget, headcount, or product quality. They stall because of…

Why Mid-Market Shopify Brands Stall: AI, Internationalization, and the Tracking Problem

Why Your Web Analytics Are Broken (and How to Fix Them) For years, marketers relied on tracking pixels…

Server-Side Tracking for Shopify: The Complete Guide for Marketers and Data Teams

If you run a Shopify store, chances are you’ve noticed discrepancies between Shopify’s native analytics and Google Analytics…

Littledata recommends Sweet Analytics as a complementary data tool for brands looking to accelerate their growth. Both Littledata…

What is browse abandonment? Browse abandonment happens when a visitor is browsing your ecommerce site but leaves without…

Klaviyo is the most popular choice for retention marketing (email and SMS) for Shopify brands, and to celebrate…

Understanding browse and cart abandonment In the dynamic world of ecommerce, retailers continually navigate new challenges to secure…

The ultimate goal of any ecommerce business is to make money and gain loyal customers who return for…

A number of Littledata customers have noticed a deterioration in the percent of orders being attributed to marketing…

Dear Reader, Online marketing as we know it was built on the back of cookies. These small pieces…

In the modern world of business, data has become the new oil to fuel growth and it's no…

With the latest suite of updates and integrations, the Shop app is now an undeniable part of the…