Founder & CEO of Littledata. Marketing data nerd. Strategy advisor. Cautious AI maximalist.

The Google Analytics product team is constantly testing new features, and here’s my pick of the most useful…

Top 5 New Features of Google Analytics for 2024

1. What is Compliance and What is GDPR? Today, compliance with data protection regulations is more critical than…

GDPR Compliance for Shopify Stores: What You Need to Know

We're excited to announce a strategic partnership with Tydo to help Shopify merchants unlock the ultimate AI insights,…

Littledata recommends Sweet Analytics as a complementary data tool for brands looking to accelerate their growth. Both Littledata…

Email marketing continues to shine as one of the most powerful tools for DTC brands. Its ability to…

For over a decade, digital marketers have relied heavily on pixel-based tracking to optimize their advertising efforts. Pixels,…

This week Littledata launched the first fully-automatic, server-side connection from Shopify to Google Ads, including Enhanced Conversions powered…

Charle, an award-winning Shopify agency known for helping ambitious brands launch and grow scalable ecommerce websites, is excited…

One of the great things about getting to look under the hood of top Shopify merchants at Littledata…

MOST people think email personalization is just using someone's first name. "Hi Lou," But that's not real personalization.…

Modern marketing teams have a bevy of solutions in their stacks, many of which come with their own…

What is browse abandonment? Browse abandonment happens when a visitor is browsing your ecommerce site but leaves without…