When email and SMS aren’t enough: How Shopify brands can use Wallet Passes to scale faster

Picture this: you’re a modern brand striving to build meaningful connections with your customers in a world where mobile-first interactions are crucial. You’ve tried email and SMS, but that’s only the beginning of personalization and engagement. Now, imagine a solution that revolutionizes the way you connect with your customers, directly in their pockets.

The Problem: Lack of Personalized Mobile Engagement

In today’s digital age, merchants want to provide personalized and engaging experiences that customers crave. Brands are often left seeking innovative solutions to reach their customers where they spend most of their time – on their mobile devices.

Novels’ Solution: Introducing Wallet Pass Integration

We’re thrilled to announce a significant step forward in customer-led growth. At Novel we’ve been working hard to find a way to reach online shoppers where they actually hang out. The result is a revolutionary tool that empowers the vast community of over 4 million Shopify brands to create and launch their own branded wallet passes on Apple and Google. This integration revolutionizes the retail experience for customers and communities, providing a new kind of personalized and engaging mobile interaction.

“Wallet Passes are a transformative tool for brands, providing a direct line to customers by bypassing crowded inboxes and SMS clutter. It serves as a ‘retention hub’ that fits right in the customers’ pockets, facilitating direct messaging, loyalty rewards, and referral incentives,” says Akhil Ramgopal, Novel’s Head of Product.

Real-World Impact: A New Kind of Retail Experience

Mobile wallets, which consolidate payment information and digital passes in one convenient location, have become prevalent across almost all mobile devices. The integration of Novel Wallet Passes with Littledata’s platform pushes the boundaries of the ecommerce experience, offering features like push notifications to enhance customer engagement and expedite the purchasing process. Novel has seen customers experience up to 10X in referral revenue, 12X in customer engagement, and 3X in repeat purchases when implementing wallet passes.

“After implementing Novel wallet passes we saw 6x more referrals compared to our original program.”

— Brenda Godinez, Head of Marketing, Surely

Conclusion: Embrace the Future of Customer Engagement

Don’t let traditional methods hold you back from building meaningful connections with your customers. A growing number of Littledata’s data-driven brands are turning to wallet passes for deeper customer engagement and referrals. Contact Novel today to learn more about how this innovative solution can revolutionize your customer interactions and drive your brand forward.

This is a guest post written by the team at Novel.