Articles about ecommerce for ecommerce and Shopify brands.

Twilio Segment works best when it’s fed one consistent customer journey. But Shopify to Segment is where that…

Shopify data into Twilio Segment: Markets context and EU routing

Over the past three months, I’ve been researching how AI search engines, such as ChatGPT, Perplexity, and Gemini,…

How AI Search is Changing Ecommerce Discovery and What Shopify Brands Can Do About It

A Major Unlock for GA4 Google just released one of its most exciting updates in years: a new…

The AI Discovery Shift: Are Ecommerce Brands Ready? AI is quietly reshaping how shoppers find and choose brands.…

Last week, we looked at how AI is reshaping ecommerce strategies. This time, we’re zooming in on the…

Artificial intelligence is no longer a distant trend. It’s actively reshaping how ecommerce brands connect with customers, build…

AI is transforming how consumers discover products online. Search engines are no longer the sole gatekeepers of traffic;…

What Brands Must Do Now to Stay Visible in the Age of AI The age of passive ecommerce…

Are you pouring most of your marketing budget into acquiring new shoppers, only to watch them disappear after…

AI tools like ChatGPT have changed how your customers discover products. But how much traffic can they actually…

AI search tools such as ChatGPT are changing how consumers discover and purchase products. For Shopify stores, this…

AI tools like ChatGPT, Perplexity, and Google Gemini are fundamentally changing how consumers discover and purchase products online.…