What is a brand activation, and how can it help you reach your target audience IRL?
by Edward
In a post-COVID world, one trend has become increasingly clear: people are craving connection, and communities are coming together in ways we haven’t seen in years. The demand for authentic, meaningful experiences is at an all-time high, and brands have a unique opportunity to become a part of these moments of reconnection.
DTC brands want to reach their shoppers and build community, but it can be difficult to do this on your own.
Rue is the only platform that connects brands with authentic, community events like run clubs, wellness and fitness events, housewarmings, dinner series, networking panels, art collectives and more to streamline in-kind partnerships at scale and activate target audiences where they live, work, and play.
At Rue, we understand that community is the most valuable asset a brand can align itself with. Our platform enables brands to not only reach their audience but to actively contribute to the experiences that people are longing for. Brands can discover events that align with their audience and mission, and provide products to supercharge their word of mouth for organic growth in real communities all across the US.
“We’ve been using Rue for a few months now! It has been great for us to discover new events in NYC, LA, Miami and build brand awareness.”– Khushi, Marketing Manager at Tru
Why do our brands partner with communities on Rue
We know strategic in-kind sponsorships can be game-changing. Studies show that brands that sample outperform competitors and achieve higher ROI. Why? Because:
- People buy what they’ve tried and loved – especially in authentic ways and in the spaces they’re most comfortable in, surrounded by the people that bring them the most joy
- Happy customers become brand champions
- Authentic trial experiences create lasting positive associations
Take it from Daily Crunch’s Marketing Coordinator, Bella:
“Rue has completely changed the way we sample for the absolute better. Before we didn’t have an efficient way to track or find new leads. With Rue, we are able to increase and organize all sampling efforts seamlessly through the platform. WE LOVE RUE!”
Getting started with Rue is simple:
- Sign up and define target audience
- Start connecting with events that match your target audience and send out product
- Track UGC from real communities and people
Set your partnership strategy on autopilot and let the product you’ve created speak for itself. To book a demo, go here
This is a guest post by Varsha Raghavan, CEO and Co-Founder of Rue