Articles about ecommerce events for ecommerce and Shopify brands.

Are you unknowingly paying Meta to "acquire" customers who would have bought anyway?

The hidden leak in your Shopify scaling strategy: New vs Returning customers in Meta

In a post-COVID world, one trend has become increasingly clear: people are craving connection, and communities are coming…

What is a brand activation, and how can it help you reach your target audience IRL?

What is browse abandonment? Browse abandonment happens when a visitor is browsing your ecommerce site but leaves without…

Understanding browse and cart abandonment In the dynamic world of ecommerce, retailers continually navigate new challenges to secure…

Growth is a key goal in any entrepreneur's mind. But if you’re not paying attention to the right…

Add-to-cart (ATC) rate is a great indicator of your ability to turn visitors into buyers. When people click…

Add-to-cart rate is a pivotal indicator of your ability to efficiently monetise your website. But are you doing…

Newsletters are the most common form of digital marketing I have seen in the past years. I really don't…