Guest posts from ecommerce experts, partners, and industry leaders.

Tracking and collection are the first steps. While there are a few different ways that ecommerce businesses can…

What Shopify brands need to know about server-side tracking

The ultimate goal of any ecommerce business is to make money and gain loyal customers who return for…

5 Tips on Maximizing Your Loyalty Program

What comes to mind when you think of Pinterest?  For me, it's curated boards of recipes, home design,…

Getting started with Recharge and subscription data. Littledata connects Recharge to Google Analytics 4 (GA4) Shopify and Shopify…

With the latest suite of updates and integrations, the Shop app is now an undeniable part of the…

Have you heard of Mark Mustermann? No, not the muffin man, the infamous Mustermann profile that routinely spams…

In the ever-evolving landscape of digital advertising, staying ahead of the curve is essential to connecting with your…

On August 1, 2023, Google made a step in the right direction enhancing the analytics experience for DTC…

So what does the term (not set) mean in a Google Analytics report? According to Google:  (not set)…

GA4 is a remarkably powerful new tool. Yes, it looks and feels different from the old version of…

Integration alert! You can now track Yotpo Subscriptions and Yotpo SMS in GA4 with Littledata. Say hello to…

Last year, there were discussions about Google Analytics transitioning users to Google Analytics 4, as Universal Analytics was…