Guest posts from ecommerce experts, partners, and industry leaders.

Last year, there were discussions about Google Analytics transitioning users to Google Analytics 4, as Universal Analytics was…

GA4: What subscription brands using Skio should know

If win-back campaigns aren’t a part of your retention strategy, you’re leaving money on the table. But how…

Segment recipe: Build an effective win-back campaign with Shopify and Klaviyo

The key to growing your ecommerce subscriptions is understanding your customers — why they subscribe, pause, churn, or…

Digital marketing as we know it was built on third-party cookies, allowing businesses to build promotional campaigns based…

Each year, The Lead honors 50 digitally native, direct-to-consumer (DTC) brands that are challenging the industry norms and…

Have you mapped out a data plan for 2023 yet? If you’re selling on a major DTC platform…

Google Analytics 4 can be a little overwhelming for first-time users. The wealth of data and insights it…

One of the biggest marketing areas hit by iOS14 updates, and tracking prevention in general, is social ads.…

Monetization—at the end of the day, this is what it's really all about for ecommerce brands. You need…

Question for the day: If your subscription business could recover failed payments, how much would that add to…

Is your business feeling the squeeze of the current economic climate? With costs rising across the board, profit…

Littledata is excited to announce a major funding round that will help us accelerate growth around the world.…