Founder & CEO of Littledata. Marketing data nerd. Strategy advisor. Cautious AI maximalist.

Klaviyo is the most popular choice for retention marketing (email and SMS) for Shopify brands, and to celebrate…

The Top 10 Klaviyo Integrations for Shopify Stores

Understanding browse and cart abandonment In the dynamic world of ecommerce, retailers continually navigate new challenges to secure…

Tackling browse and cart abandonment with Klaviyo

Customer Data Platforms (CDPs) have become a growing topic of conversation with the brands I work with, with…

Your Shopify Brand Doesn’t Need a CDP

A number of Littledata customers have noticed a deterioration in the percent of orders being attributed to marketing…

Marketing attribution for Shopify sales: 10 things to watch out for

iOS 17, released last month, includes two different privacy initiatives: Link Tracking Protection and Advanced Tracking and Fingerprinting…

Don’t worry about iOS17 .. unless you use GTM

Dear Reader, Online marketing as we know it was built on the back of cookies. These small pieces…

The future is first-party data. Are you ready?

In the modern world of business, data has become the new oil to fuel growth and it's no…

Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of Littledata

At Littledata we were inspired by the Twilio Signals presentation in August, about building end-to-end marketing and personalisation…

Making it easier to build audiences in Twilio Segment

They say data is the new oil. Like oil, data is a dark resource, hidden beneath the surface,…

How Shopify stores can take advantage of first-party data

If you have seen increase in sales from shop.app in the 'Referral' channel. This is a change Shopify made with the launch of the new Shop app, and can be easily fixed.

Why does shop_app appear in Google Analytics?

You’ve probably heard that web cookies are dying. Or that they are already dead. And if you work…

The truth about cookies and attribution

Updated article based on the latest iteration of Web Pixel from Shopify in May 2023. Shopify tracking is…

Edward

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