Data StrategyFirst-Party DataShopify
The future is first-party data. Are you ready?
by Edward
Edward
Edward
Founder & CEO
Founder & CEO of Littledata. Marketing data nerd. Strategy advisor. Cautious AI maximalist.
101 posts
Posts by Edward
First-Party DataGDPRShopify
Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of Littledata
by Edward
Segment
Making it easier to build audiences in Twilio Segment
by Edward
First-Party DataShopify
How Shopify stores can take advantage of first-party data
by Edward
Google AnalyticsMarketing AttributionShopify
Why does shop_app appear in Google Analytics?
by Edward
Data StrategyEcommerceGoogle Analytics
The truth about cookies and attribution
by Edward
Shopify
Why Littledata is using Shopify's Web Pixel
by Edward
Google AnalyticsShopify
A deep dive into Shopify's Google Channel for GA4
by Edward
LittledataSubscriptions
Grow your subscription business with revenue based loans
by Edward
Google Tag ManagerShopifyAnalytics Setup
Is Shopify cutting off GTM support in the new checkout?
by Edward
Meta Ads
Why stores are using Facebook’s Conversions API
by Edward
GDPRGoogle Analytics
Is your Shopify cookie banner GDPR compliant?
by Edward