SubscriptionsShopify
How to calculate customer lifetime value in Google Analytics for Shopify subscription stores
by Edward
Edward
Edward
Founder & CEO
Founder & CEO of Littledata. Marketing data nerd. Strategy advisor. Cautious AI maximalist.
95 posts
Posts by Edward
BenchmarksShopify
6 essential benchmarks for Shopify stores
by Edward
Analytics SetupGoogle Analytics
Is Google Analytics accurate? 6 common issues and how to fix them
by Edward
BenchmarksShopify
Shopify vs Magento: Ecommerce performance
by Edward
Analytics SetupGoogle AnalyticsShopify
Shopify's 'sales by traffic source' report is broken
by Edward
GDPRGoogle Tag ManagerJavascript
How to stop Google Tag Manager being hacked
by Edward
Analytics SetupData StrategyGoogle Analytics
6 reasons Facebook ads don’t match the data you see in Google Analytics
by Edward
Google Tag ManagerMarketing AttributionAnalytics Setup
Cross Domain tracking for Eventbrite using Google Tag Manager (GTM)
by Edward
Analytics SetupGoogle Analytics
How to track time on page with Google Tag Manager
by Edward
Analytics SetupGoogle AnalyticsGoogle Tag Manager
Personally Identifiable Information (PII), hashing and Google Analytics
by Edward
Google AnalyticsReports explained
Measuring screen resolution versus viewport size
by Edward