Founder & CEO of Littledata. Marketing data nerd. Strategy advisor. Cautious AI maximalist.

Understanding how your website performs versus similar sites is the best way to prioritise what to improve. In…

6 essential benchmarks for Shopify stores

Google Analytics is used by tens of millions of websites and apps around the world to measure web…

Is Google Analytics accurate? 6 common issues and how to fix them

Whether you're choosing a new enterprise ecommerce platform for your online business, or considering a platform migration, choosing…

If you're a Shopify store manager, one of your biggest questions should be 'which campaigns lead to sales?'.…

In two high-profile data breaches this year – at Ticketmaster and British Airways – over half a million…

If you run Facebook Ads and want to see how they perform in Google Analytics, you may have…

Are you using Eventbrite for event registrations? And would you like to see the marketing campaign which drove…

Our script for accurate tracking of time on page beats Google's default measurement to give you an accurate…

Google has a strict policy prohibiting sending Personally Identifiable Information (PII) to Google Analytics. This is necessary to…

There’s a difference between the ‘screen size’ measured as standard in Google Analytics and the ‘browser size’ or…